15-Year Branded Arts & Crafts E-Commerce Retailer: Not Yet on Amazon

This is a 15-year established arts & crafts eCommerce retailer with a line of over 430 SKUs, primarily offering blank embroidery items that customers can customize with their own designs. The business is well-branded, trademarked, and has a reputation for excellent customer service. They sell across several websites, with a nearly 50% repeat customer rate.

OPERATIONS

Sales channels are primarily DTC, and the company has not yet expanded to Amazon, Wal-Mart, Etsy, or Pinterest. The market share is currently restricted to the domestic United States market, and there are significant opportunities to scale through diversification of sales channels and increased ad spend.

There is no mention of the company’s supply chain or logistics in the provided information.

MARKETING AND KEY METRICS

The company has a list of 130,000 opted-in email subscribers and has implemented limited Google AdWords campaigns and minimal ad spend for SEO, PPC and social media. There is an opportunity to increase marketing efforts, which could significantly increase organic search rankings and revenue.

Expanding to Amazon, Wal-Mart, Etsy, and Pinterest is an easy next step to expand the business, making it possible to make a global impact. With increased marketing efforts, the business has the potential to outstrip its current station in the space.

The business boasts an $84.12 average ticket value and gross income of $785,608. With a cash flow of $134,775, the asking price is $150,000.

The business primarily caters to hobbyists in the United States who enjoy crafting and embroidery.

BUSINESS MODEL & RESOURCES NEEDED

The company has just two employees, and there is no mention of human resource operations.

THE INDUSTRY

The arts and crafts industry is a broad category that encompasses DIY and creative pursuits, such as painting, sewing, knitting, and embroidery. The industry is forecast to grow by 12.8% CAGR through 2028.

OPPORTUNITIES TO SCALE

There are significant opportunities to scale through diversification of sales channels and increased ad spend. With only two employees, hiring additional staff and streamlining operations could increase efficiency and allow the business to take on more revenue.

Asking Price: $150,000
Gross Income: $785,608
Cash Flow: $134,775
Year Established: 2004
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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