15-Year-Old Cooking Brand with Extensive Connections to the Entertainment Industry and 400+ Shows
This is a 15-year-old online cooking brand that focuses on creating cooking shows, recipe books, and expert cooking advice. The company has shown tremendous growth and has strong connections in the cooking and entertainment industry. With endless expansion opportunities and a firm position in the home cooking vertical, this business is an incredible investment for any savvy buyer.
OPERATIONS
This company is an online content production studio that creates cooking shows, recipe books, and expert cooking advice. Ownership is currently actively engaged with audiences on YouTube, FoodyTV, Roku, and Groupon. The current owner dedicates up to 30 hours a week to maintain and grow this company.
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MARKETING AND KEY METRICS
The company is currently leveraging bumper ads, social media, and other native marketing strategies. However, these efforts could be dramatically improved by a new, more business-minded owner.
Ownership is currently actively engaged with audiences on YouTube, FoodyTV, Roku, and Groupon. Expanding publishing onto streaming channels such as Netflix and Hulu could be an immensely profitable endeavor.
The company is well-positioned for rapid and sustainable growth, with strong connections throughout the cooking and entertainment industries. It has a library of 400 shows, a strong following, and a proven track record of generating returns from sponsor partnerships, influencers, and bumper ads.
The company targets food lovers, cooking enthusiasts, and fans of cooking shows. With a strong following and connections in the cooking and entertainment industry, the company has a loyal customer base and a proven track record of generating returns from sponsor partnerships, influencers, and bumper ads.
BUSINESS MODEL & RESOURCES NEEDED
The company employs a team of 2 experts who manage editing and sales. The current owner is willing to stay on in a creative role.
THE INDUSTRY
This company operates in the food entertainment industry, primarily producing cooking shows and recipe books. With the increasing popularity of cooking as a hobby, there is a growing demand for quality content and cooking advice. The company has strong connections to industry leaders such as Food Network, PBS, NBC, and streaming systems such as Roku. Some notable competitors in this industry include Tasty, Food Network, and Martha Stewart.
OPPORTUNITIES TO SCALE
There are several promising paths to success in this highly profitable market, including product endorsement, expanding the number of shows created by this studio, generating relationships with popular influencers, and cookbook creation. With a higher utilization of paid advertising and content-focused platforms, this company can rapidly increase its sales numbers. Popular across the food entertainment industry, steaming services such as Netflix and Hulu are amazing opportunities for growth. As an existing brand on both Roku and YouTube, this transition could be as seamless as it is profitable. Going further, this business is well-positioned to scale rapidly with the addition of blogs, recipe pages, and other awareness boosting collateral.
Asking Price: $1,500,000
Gross Income: $1,027,456
Cash Flow: $976,119
Year Established: 2015
Employees: 3
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