18-Year Home Decor & Furniture Ecommerce Retailer of European Imported Goods – Dropship 80% of Sales on Amazon
This thriving eCommerce business has been successfully operating in the home decor and furniture space for over 18 years. With a focus on European imported goods, the company offers a wide range of high-quality products, including home furnishings, kitchen appliances, and bathroom products. The brand has built a loyal customer base and has achieved steady, double-digit year-over-year growth, generating impressive revenue exceeding $2.8 million.
OPERATIONS
The company operates across multiple sales platforms, including Amazon, Walmart, and Houzz. With a dropshipping model and close relationships with suppliers, the business minimizes overhead costs and does not stock inventory or handle shipping. The company employs PPC campaigns and retargeting strategies to maximize sales across its various channels and platforms.
With a dropshipping model, the company ships products directly from suppliers’ warehouses, reducing overhead costs. The business leverages its close relationships with suppliers and takes advantage of their extensive product catalog. The company currently lists close to 85,000 SKUs on Amazon and utilizes effective supply chain and logistics strategies to ensure timely product fulfillment.
MARKETING AND KEY METRICS
The company utilizes a combination of organic traffic from social media accounts and promotional email marketing to drive growth. They have a strong presence on Amazon with a 5-star seller rating and positive reviews. The business could further enhance its marketing efforts through social media marketing, SEO tactics, and utilizing email lists for newsletter campaigns and retargeting.
The company utilizes various sales channels, with 80% of sales coming from Amazon and the remaining 20% from Walmart and Houzz. To drive growth, the business can explore additional marketplaces such as Etsy and eBay. Implementing effective SEO strategies, social media marketing, and comprehensive PPC campaigns can further expand the sales channel and drive customer acquisition.
The company’s key metrics include average order value of $250, revenue breakdown with 80% from Amazon and 20% from Walmart and Houzz, 99% lifetime positive reviews on Amazon, and a product catalog of over 200,000 active SKUs. These metrics showcase the brand’s profitability, customer satisfaction, and market reach.
The company has established enduring customer loyalty through its focus on high-quality products and exceptional service. The customer base includes individuals looking for stylish home furnishings and accessories, kitchen and bathroom products, and those interested in European imported goods. With a diverse product catalog and a reputation for quality, the business attracts a wide range of customers.
BUSINESS MODEL & RESOURCES NEEDED
The company is operated by the owner, who spends an average of 20 hours per week managing the business. They employ one full-time and one part-time customer service representative to handle customer inquiries and support. The owner is responsible for acquiring new SKUs, maintaining vendor relationships, accounts payable, marketing, and maintenance.
THE INDUSTRY
The home decor and furniture industry is a highly competitive market with immense growth potential. The demand for stylish and functional home furnishings continues to increase as more consumers prioritize home improvement and interior design. This industry encompasses various segments, including furniture, decor, lighting, and kitchen and bathroom products. Key players in the industry include Wayfair, Ikea, and Bed Bath & Beyond. Online retailers like the company described here have a significant advantage in reaching a wide customer base and offering a diverse range of products.
OPPORTUNITIES TO SCALE
There are significant scale opportunities for the company. The business can expand into adjacent product categories such as home office furniture, exclusive art pieces, and more. Exploring untapped marketplaces like Etsy, Target.com, and eBay can expand the brand’s reach. Improving SEO strategies, social media marketing, and implementing a comprehensive PPC campaign are promising paths to extended success. Additionally, entering the international market can open up new growth opportunities.
Asking Price: $1,600,000
Gross Income: $2,847,898
Cash Flow: $336,288
Year Established: 2003
Employees: 3
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