computer screen displaying various niche websites

21-Year Ecommerce Portfolio with Over 50,000 SKUs Selling on Amazon, Walmart, and eBay

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This eCommerce site is a leader in multiple in-demand verticals, operating 8 highly successful niche websites. With a massive audience and high repeat customer rates, the company has generated $50 million in sales over 20 years. They excel in customer service, offer a mix of their own brand and other brands, and have expanded their sales channels to include Amazon, Walmart, and eBay.

OPERATIONS

The company operates 8 niche websites, each targeting a unique audience. They have a diverse range of products and have experienced significant profits even before the shift to online spending due to the Covid pandemic. With a team of 120 employees, they manage daily operations including shipping, production, customer service, IT, accounting, and merchandising.

The company operates out of a 110,000-square-foot facility with three warehouses in Pennsylvania and Nevada. They stock over 20,000 items in their inventory, valued at around $10 million. They also utilize Amazon FBA for shipments and are planning to do the same on Walmart. Their in-house technology platform and reordering system contribute to their fast shipping.

MARKETING AND KEY METRICS

The company has implemented various marketing strategies to drive sales. They have a strong email marketing campaign, attracting over 1.4 million subscribers. Social media marketing and television advertising also contribute to their organic traffic. They have an SEO program for each site and utilize video marketing campaigns on YouTube.

The company has expanded its sales channels to include Amazon, Walmart, and eBay, representing 12% of sales. With the continuous growth of the eCommerce industry, these sales channels present significant growth opportunities for the business. By leveraging these platforms and utilizing affiliate and influencer marketing campaigns, the company can further increase its sales and market reach.

The company has generated $50 million in sales over 20 years, with some sites achieving a repeat customer rate as high as 70%. They have 1.4 million subscribers in their email database, and their marketing efforts generate $2.97 million in revenue. Their websites receive over 713,000 unique monthly visitors and nearly 1 million sessions.

The company has served over 400,000 customers and has a strong focus on customer service. Their diverse range of products attracts both individual consumers and retailers. They have built a loyal customer base, achieving high repeat customer rates on some sites. The company also offers wholesale pricing, serving over 1,000 wholesale customers.

BUSINESS MODEL & RESOURCES NEEDED

The company has a team of 120 employees who manage daily operations, including shipping, production, customer service, IT, accounting, and merchandising. Four managers supervise the team, ensuring efficient order processing and fulfillment. Their sales team has successfully built and maintained wholesale accounts.

THE INDUSTRY

The eCommerce industry is rapidly growing, projected to be worth $5.55 trillion in 2022. Online research before making a purchase is common, and there are estimated to be 2.14 billion online shoppers worldwide. This company operates niche websites in various categories, ranging from flags and flagpoles to construction safety items and British tea. They are positioned for the accelerating trend of online shopping.

OPPORTUNITIES TO SCALE

Acquiring this business provides the opportunity to scale quickly in numerous ways. The buyer can expand the sales team, launch affiliate and influencer marketing campaigns, and add additional products in new categories. With a solid foundation and 20 years of experience, the company’s successful formula can be replicated and applied to new websites and brands.

Asking Price: $5,000,000
Gross Income: $53,028,524
Cash Flow: $1,418,670
Year Established: 2001
Employees: 118

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