23-Year-Old Ecommerce Retailer in the Vinyl Fence Market: 3000+ B2B and B2C Sales

This 23-year-old ecommerce retailer sells vinyl fencing and related products catering to the equestrian and livestock-specific fencing markets. With B2B and B2C sales models, the business boasts an average purchase value of $3,000, requires a minimum order of $1,500, and has scaled through referral and organic online traffic growth. Operating on a drop-ship platform, the business requires little inventory and operates remotely. The business has the potential for growth through B2B sales, a comprehensive marketing plan, and targeting home improvement and landscaping markets.

OPERATIONS

This non-technical vinyl fencing business operates on a drop-ship platform with minimal overhead and no inventory requirements. Scaling has occurred through referral and organic online traffic growth since inception. Current ownership invests only 10 hours weekly in overseeing profitable operations, leaving ample room for expansion.

This remote digital business operations using a drop-ship platform with no inventory requirements, placing little demand for supply and logistics management.

MARKETING AND KEY METRICS

Potential growth for the business lies in a comprehensive marketing plan. This could involve search engine optimization (SEO), pay-per-click (PPC) advertising, social media optimization (SMO), and email marketing to drive traffic.

The business currently operates through a drop-ship model, and its growth potential lies within outbound B2B sales models. As a product applicable worldwide, the sales channel should be focused on large, recurring account sales spanning from various industries ranging from government to small businesses.

The business has an average purchase value of $3,000, with a minimum order requirement of $1,500. It has scaled largely through referral and organic online traffic growth since inception.

The business caters to both businesses and individuals looking for vinyl fencing products. The niche focus of equestrian and livestock-specific fencing offers a loyal and diverse customer base.

BUSINESS MODEL & RESOURCES NEEDED

The business requires minimal human resources as it operates on a drop-ship platform. The non-technical nature of the product and the availability of training materials make it easy for employees to handle.

THE INDUSTRY

The vinyl fence market is a growing sector within the booming home improvement and landscaping industry. With a market size valued at $13 billion in 2019 and with no major players in the space, this business is in a unique position to capitalize on a wide-open market with room for even more growth.

OPPORTUNITIES TO SCALE

Asking Price: $195,000
Gross Income: $1,104,472
Cash Flow: $76,284
Year Established: 1996
Employees: 3

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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