25-Year Expert in Tanning Pool Supplies Retail
This is a 25-year veteran online retailer that specializes in selling tanning and pool supplies. The business has a reputation for providing high-quality products – all of which are stocked, but a small percentage are fulfilled by FBA. With several approval launches on the big box store sites, the company has a huge opportunity to acquire a significant amount of new customers. Despite the fact that the owners of this business currently split 30 hours a week between managing this business and two others, they were able to create a business that is generating over $360,000 in gross revenue with more than $130,000 in cash flow.
OPERATIONS
The business is completely transportable and requires only a medium-size warehouse and a little time each day. There are no employees currently, and new owners either need a basic understanding of tanning beds and their parts or be willing to learn.
This online business only requires a medium-size warehouse to store their inventory, with all products currently being fulfilled by FBA. The company has the mold to the most popular tanning bed hinge, which makes them the only company with access to the product.
MARKETING AND KEY METRICS
All sales are 100% organic, with no ad spend on SEO or any other type of digital advertising. The business has great potential for growth through implementing a comprehensive online marketing campaign. The business has been approved by two big box stores (Walmart.com and Sears.com) which marks a huge opportunity for the company to reach out to a much larger target market.
This eCommerce retailer has several scaling opportunities, including the approval of two big-box stores, Walmart.com and Sears.com. The company could also expand its current product line and use social media and influencer marketing to reach out to more potential new clients.
The business generates over $360,000 in gross revenue and has more than $130,000 in cash flow. With margins over 70%, this internet business offers an acquirer a profitable business model with significant opportunities for scaling.
The customer base for this online business is primarily people who are looking for quality tanning and pool supplies. Due to the company’s approval on Walmart.com and Sears.com, they have a significant opportunity to reach a much larger target market.
BUSINESS MODEL & RESOURCES NEEDED
This eCommerce retailer does not employ any additional staff. One person is required daily to manage customer needs and monitor Amazon and eBay accounts, allowing for a great deal of flexibility in the work schedule and hours.
THE INDUSTRY
This business specializes in selling tanning and pool supplies. It is a very niche market, but with several big box store approvals, the company has a huge opportunity to acquire a significant amount of new customers.
OPPORTUNITIES TO SCALE
Several scale opportunities exist, including launching new products and selling on additional platforms and marketplaces. The business could also implement a comprehensive digital marketing campaign to acquire new customers. Big-box store approvals and trademarked products are a significant opportunity for growth.
Asking Price: $462,000
Gross Income: $361,199
Cash Flow: $132,273
Year Established: 1995
Employees: 1
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