30 Years of Successful Artificial Floral Retail: Wholesale and Online Sales

This business is a 30-year-old retailer of artificial floral products (faux botanicals) catering to the US domestic market. They have diversified sales channels, including an online wholesale website, drop shipping for various online retailers, and a small operation in Tampa, Florida. The company has a solid return customer base and offers over 10,000 SKUs. They have high margins with an average ticket value of $150 and are considered a leader in the space.

OPERATIONS

The business operates on a hybrid fulfillment model, with some products shipped directly from their warehouse and others drop-shipped from the source importer. This helps streamline freight and overhead costs.

The company has its own warehouse for fulfillment purposes and also utilizes drop shipping from source importers. This helps optimize supply chain logistics and reduce costs.

MARKETING AND KEY METRICS

The company has partnered with online retailers like Wayfair, Houzz, Overstock, Amazon, and Faire to network with wholesale retailers and run successful advertising campaigns. There is untapped potential for social media, affiliate, email, and SEO marketing to drive immediate scale.

The company utilizes diversified sales channels, including an online wholesale website, drop shipping for major online retailers, and a small operation in Tampa, Florida. There is significant growth potential through targeted PPC campaigns, social media ads, and affiliate network development.

Key metrics for this business include average ticket value of $150, high margins, repeat customer base, and partnerships with major online retailers.

The customer base consists of professional designers, DIY customers, and wholesale retailers who purchase in bulk. The company has a solid return customer base and has built valuable supplier relationships.

BUSINESS MODEL & RESOURCES NEEDED

The company currently has 6 employees working in various roles.

THE INDUSTRY

The company operates in the retail industry, specifically in the artificial floral products market. The industry is characterized by a demand for high quality faux botanicals for both professional designers and DIY customers. Examples of competitors in this industry include Afloral, Bloomr, and Nearly Natural.

OPPORTUNITIES TO SCALE

There are multiple scale opportunities for this business, including leveraging social media, affiliate marketing, email marketing, and SEO optimization. The company can also expand its product offering and potentially acquire additional warehouse space to further increase scale.

Asking Price: $650,000
Gross Income: $948,444
Cash Flow: $221,740
Year Established: 1990
Employees: 6

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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