A Branded Nutraceutical Ecommerce Business with 100% Amazon FBA and 118% YOY Growth
This company is an eCommerce retailer specializing in branded, proprietary formula nutraceutical products. Their product line includes vitamins and supplements for weight loss, sleep, body building, brain function, libido, and combat sports. They operate primarily through Amazon FBA and also have a direct-to-consumer website storefront. With a focus on in-house, proprietary formulas and a diverse range of applications, the company has experienced impressive 118% year-over-year growth. They source all products from US-based GMP compliant suppliers and have a strong social media presence. The business is positioned for international expansion and growth in new supplement lines.
OPERATIONS
The company operates primarily through Amazon FBA, utilizing a direct-to-consumer website storefront as well. They offer a wide range of branded, proprietary formula nutraceutical products in various applications. All products are sourced from US-based GMP compliant suppliers. The company has a strong social media presence and utilizes targeted search optimization to drive sales. They have achieved 118% year-over-year growth and maintain consistent, year-round revenue streams.
All products are sourced from US-based suppliers that comply with Good Manufacturing Practices (GMP). This ensures the quality and safety of the products. The company has established strong relationships with their suppliers, ensuring a reliable supply chain and flexibility in product offerings. They have the potential to expand their supplier network and introduce new product lines.
MARKETING AND KEY METRICS
The company utilizes a multi-channel marketing strategy to promote their products. They have a strong social media presence on platforms such as Facebook and Instagram, and they run professionally-produced video campaigns. Their marketing efforts are complemented by targeted search optimization to increase visibility and drive sales. The company has also earned multiple Amazon’s Choice Badges, solidifying their reputation and increasing consumer trust.
The company currently sells solely in the US domestic market, but they have the opportunity to expand to international markets through Amazon storefronts in the UK, Canada, and Mexico. This global expansion will open new avenues for sales and growth. Additionally, the company can explore partnerships with other online platforms and retailers to further expand their sales channels.
The key metrics for this business include revenue growth, customer acquisition cost, customer lifetime value, return on ad spend, and conversion rate. The company has achieved impressive 118% year-over-year growth, indicating a strong demand for their products. Their low customer acquisition cost and high customer lifetime value demonstrate efficient marketing strategies. The return on ad spend and conversion rate speak to the effectiveness of their marketing campaigns.
The company’s customer base consists of individuals interested in health and wellness, including fitness enthusiasts, athletes, and individuals seeking natural remedies for various health concerns. They have a loyal customer base due to their high-quality, branded, proprietary formula nutraceutical products. The company also has the potential to target specific customer segments through targeted marketing campaigns.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 1 employee managing all operations. As the business continues to grow, additional employees may be needed to support increased demand and expansion into new markets. The team is responsible for managing product sourcing, inventory management, marketing, customer service, and fulfillment.
THE INDUSTRY
The nutraceutical industry is experiencing significant growth, driven by increasing consumer awareness of health and wellness. Consumers are seeking natural and alternative remedies to support their well-being. The market for vitamins and supplements is highly diverse, catering to various wellness goals and niches. Examples of successful players in the industry include GNC, Nature’s Bounty, and NOW Foods.
OPPORTUNITIES TO SCALE
The company has significant scale opportunities to further grow their business. They can expand their product line by introducing new supplement lines to cater to specific wellness niches. The company can also explore partnerships with influencers and fitness professionals to increase brand visibility and reach a wider audience. Furthermore, international expansion presents a substantial growth opportunity.
Asking Price: $450,000
Gross Income: $436,300
Cash Flow: $122,750
Year Established: 2016
Employees: 1
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