A Comprehensive E-Commerce Brand for Nutritional Supplements: Enhancing Cognition, Digestion, Bones and Joints, Personal Health, and Weight Control on Amazon FBA
This ever-green business was founded just under 4 years ago and has achieved tremendous success in that time, becoming an established, registered brand name in the Nutritional Supplements space in the United States Marketplace. The brand is a known leader on the Amazon.com platform, providing consumers with high quality Vitamins and Supplements and other Health & Wellness Consumable products across a number of categories, including Supplements for Bones and Joints, Cognitive Health, Digestion, Personal Health and Weight Control, where they currently hold a Best Seller Tag.
OPERATIONS
This eCommerce Retailer has created a system and team that efficiently and rapidly identifies product opportunities, creates new products and gets them to market quickly. The company’s growth rate is off the charts and on pace to set new goals each month through the balance of the year, and beyond.
The company utilizes Amazon Fulfilled by Amazon (FBA) program for all pick, pack, storage, and shipping needs, reducing the need for a physical warehouse.
MARKETING AND KEY METRICS
Thanks to their diverse product line and category array, this internet retailer sees low seasonality across over 40 SKUs in a space that is increasing moving online for both initial and recurring purchases. The brand is very well represented through high quality imaging, product descriptions, and website landing pages. The company has a small support team that will come along with the new owner (if needed). Transition to new ownership will be seamless and efficient. Relocation to anywhere in the world is possible as no physical location is necessary. No previous experience with eCommerce is necessary for this business – everything will be trained after closing as part of the transition.
With a low necessary workload based on current sales, a new owner can choose to run the business as is or invest in its growth. Growth opportunities include adding new product lines, selling on other channels and internationally, and developing off-Amazon opportunities. The business is situated for scale and can expand into international markets, wholesale brick & mortar, and other online channels such as iHerb and Wal-Mart.com.
The key metrics for this business include sales revenue, customer acquisition cost, customer lifetime value, conversion rate, and return on ad spend.
The company caters to customers who are interested in improving their health and wellness through nutritional supplements. The customer base includes individuals looking for supplements for cognition, digestion, bones & joints, personal health, and weight control.
BUSINESS MODEL & RESOURCES NEEDED
The company has a small support team that will come along with the new owner, if needed.
THE INDUSTRY
The nutritional supplements industry has seen significant growth in recent years, with the US market size for online vitamin and supplement sales reaching $18.3 billion in 2020. This company operates in various categories within the industry, including cognition, digestion, bones & joints, personal health, and weight control. The industry is expected to continue growing, especially with the increasing trend of buying vitamins and supplements online.
OPPORTUNITIES TO SCALE
This business has opportunities for scale through expansion into international markets, selling on other channels, launching new product lines, and exploring off-Amazon distribution channels. For example, the business can expand into the Amazon Europe and Asian markets or explore wholesale brick & mortar partnerships.
Asking Price: $32,150,000
Gross Income: $16,411,600
Cash Flow: $6,010,255
Year Established: 2016
Employees: 2
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