A Growing Ecommerce Brand Selling Japanese, European, and Chinese Samurai and Ninja Swords and Knives.
This eCommerce brand has been in operation for 7 years and specializes in offering a wide range of Japanese, European, and Chinese Samurai and Ninja Swords & Knives. The company has experienced significant online success and has a strong customer base that includes collectors, martial arts practitioners, antique enthusiasts, and video game fans. The brand focuses on providing high-quality, handcrafted swords and offers customization options through their Sword Builder feature. With a growing customer base and a diverse product catalog, this eCommerce brand presents lucrative scale opportunities in the industry.
OPERATIONS
The company has a highly automated operation and requires minimal owner involvement, with less than 5 hours per week spent on managing the business. They utilize dropshipping to reduce cash flow pressure and focus on new product opportunities. The company has four independent contractor employees, including customer service representatives and a manager to oversee operations.
The company currently dropships all products, which allows them to focus on product opportunities and servicing their growing customer base. They have successfully built key partnerships with manufacturers in Longquan, China, known for its esteemed swordsmiths, ensuring authenticity and appeal among buyers.
MARKETING AND KEY METRICS
The brand utilizes a multifaceted marketing approach that includes social media, SEO, and affiliate campaigns. Their strong presence on Facebook, with over 28,000 followers, has been instrumental in driving engagement and traffic. They have successfully connected with their target audience through visually appealing images of their handcrafted swords. The brand has untapped marketing potential, including email marketing, PPC advertising, and partnerships with related companies and websites.
Currently, 93% of sales are conducted through the company’s website, with 7% on Etsy. There is untapped potential for expansion onto Amazon, as well as through partnerships with knife and gun shops and martial arts clubs. Launching a PPC ad campaign and utilizing social media platforms like Facebook, Instagram, and Snapchat can further enhance the brand’s sales channel and drive growth.
Key metrics for this eCommerce brand include average order value of $320, recurring revenues, repeat customer rate of 15%, lifetime customer value of $515, and an average of 15 shipments per day. The company primarily conducts sales through its own website and Etsy, with 93% and 7% of sales respectively. There is potential for expansion onto Amazon and the utilization of email marketing and PPC advertising to further drive sales.
The customer base for this eCommerce brand is diverse and includes collectors, martial arts practitioners, antique enthusiasts, and video game fans. The typical customer is a male between the age of 18-34, with a shared interest in video games and movies. Customers are attracted to the brand’s historical accuracy, craftsmanship, and unique customization options. Over 60% of customers have a passion for video games, while others are drawn to swords for their functional use or interest in medieval history and weaponry.
BUSINESS MODEL & RESOURCES NEEDED
The eCommerce brand has four independent contractor employees, including customer service representatives and a manager. The team is responsible for responding to customer emails, processing orders, and ensuring smooth operations.
THE INDUSTRY
The sword and knife industry has a diverse customer base, including collectors, martial arts practitioners, antique enthusiasts, and video game fans. Historical accuracy and craftsmanship are important factors in this industry, and this eCommerce brand has successfully found its niche audience. The popularity of swords in video games and movies, such as Game of Thrones, has contributed to the growing demand for these products. With a rich history and cultural significance, swords and knives hold a special place in many people’s lives.
OPPORTUNITIES TO SCALE
This eCommerce brand has various opportunities for scaling its operations. Expanding product offerings, particularly by introducing swords modeled after popular anime and video game swords, can attract new customers and increase sales. Launching a regular email marketing campaign, utilizing the existing email database, can drive repeat sales and customer engagement. Partnering with related companies and websites, as well as launching a video marketing campaign, can also contribute to scale opportunities.
Asking Price: $2,180,000
Gross Income: $1,863,371
Cash Flow: $541,230
Year Established: 2014
Employees: 4
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