A Hands-Off Real Estate Business with 16 Years of Recurring Revenue
A 16-year-old recurring revenue company catering to the real estate sector, providing a customizable website builder and marketing tool. The company has over 500 clients, which generates a stable revenue stream. The company has withstood the 2008 market crash and the current Covid-19 crisis. The unique platform is cost-effective at $29.95/month, providing clients with an all-in-one solution for real estate website needs.
OPERATIONS
The company focuses on providing a website builder tool to the real estate sector. The website builder tool provides the client with a customizable website that can help their real estate business grow. The platform is a recurring revenue model with two services: customized design and branding service, and a ready-to-go real estate website template system, which generates the majority of the revenue. The company has a small support staff who are willing to stay on board at reduced rates for management purposes.
Since the company offers all services digitally, it operates with no inventory management required and is completely mobile. As long as servers are in operation, there are no offices or storefronts to maintain.
MARKETING AND KEY METRICS
The company is optimized for SEO and appears on the first page in nearly all relevant Google keyword searches. The company’s current marketing strategy involves FB, Google, email marketing, and organic SEO. PPC and remarketing campaigns are also run with Google. Scaling could involve putting more money into FB advertising and remarketing to capture the real estate audience.
Sales channels include advertising on social media platforms such as Facebook and Google, email marketing campaigns, PPC, and remarketing campaigns. Scaling could be achieved through white label marketing, identifying a similar niche and promoting websites.
Over 500 recurring revenue clients generate $241,813 in gross income and $147,572 in cash flow. The company has been established since 2004 with one employee.
The company’s primary customers are real estate agents and brokers who require an online presence to advertise their business and attain leads for potential clients.
BUSINESS MODEL & RESOURCES NEEDED
The company has a small support staff who are all willing to stay on board at reduced rates, with the primary responsibilities being to ensure that everything continues to run smoothly.
THE INDUSTRY
The company operates in the real estate sector, providing website building tools and marketing tools for real estate agents and brokers. Real estate website builders provide a website design that caters to the specific needs of real estate. Companies may include Realtor.com, Homes.com, and Zillow, but unlike these large competitors, the company can be white-labeled, providing more flexibility and customization for its clients. The industry is likely to grow in prominence as more real estate agencies go online.
OPPORTUNITIES TO SCALE
The company’s white label system can be marketed to any type of niche market to scale its revenue. The interface can be pushed into all avenues of the real estate agents, making it easier to penetrate the entire real estate market and beyond. Concentrating more on Google ads and over time, could become a winning combination. Remarketing to real estate agents and brokers through social media platforms, such as Facebook, can be highly profitable.
Asking Price: $525,000
Gross Income: $241,813
Cash Flow: $147,572
Year Established: 2004
Employees: 1
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