Achieving Success in the Baby Apparel E-commerce Market

This is a Social Media Driven Portfolio of Websites in the Baby Apparel Space. The company has been profitable since inception, and focuses its marketing efforts on targeting consumers on Facebook using lookalike audiences. The company does not store any products, dropshipping everything directly from the manufacturer. With over 180,000 Facebook Followers and over 73,000 Instagram Followers, the companies sees strong engagement from its growing social base.

OPERATIONS

Selling direct to consumer though 2 highly polished website storefronts, this high growth eCommerce Retailer offers over 600 SKUs at an average $40.61 ticket price. The company has achieved consistent 25% YOY growth on traffic averaging at or above 71,000 unique visitors, per month.

This business has been set up on a low maintenance, highly agile, fully relocatable model with back end operations and margins maximized. This is a cut and dry eCom performer in a high demand Baby Sector that can be operated by almost anyone, anywhere. This baby retailer requires only a few hours weekly, utilizing 2 VAs to handle day to day operations.

The company dropships everything directly from the manufacturer.

MARKETING AND KEY METRICS

The company focuses on social media marketing, specifically targeting consumers on Facebook using lookalike audiences.

The company sells direct to consumer through 2 highly polished website storefronts. Growth opportunities include expanding into Amazon, wholesale and brick and mortar.

Over 180,000 Facebook followers and over 73,000 Instagram followers, consistent 25% YOY growth on traffic averaging at or above 71,000 unique visitors per month, and over 70,000 opt-in email subscribers.

The company targets consumers in the baby apparel space, with a strong social media following and over 70,000 opt-in email subscribers.

BUSINESS MODEL & RESOURCES NEEDED

The company requires only a few hours weekly, utilizing 2 VAs to handle day to day operations.

THE INDUSTRY

The company operates in the baby apparel space, selling over 600 SKUs at an average $40.61 ticket price. The demand for baby apparel is consistently high, as parents need to purchase clothing as their children outgrow them. According to IBISWorld, the baby product market in the US generated $24.7 billion in 2021. Examples of other companies in the industry include Carter’s, The Children’s Place, and BabyGap.

OPPORTUNITIES TO SCALE

The business can be easily scaled for almost any type of buyer, fitted especially well for an existing apparel retailer already selling on Amazon. Potential for immediate, rapid expansion exists through smartly sourced high-margin goods fulfilled via low-cost supply chain management. Further expansion into wholesale and brick and mortar could potentially double, or triple sales in very short order with minimal investment.

Asking Price: $865,000
Gross Income: $1,677,028
Cash Flow: $263,466
Year Established: 2016
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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