Acquire a Thriving Skincare & Healthcare CPG Brand with 17 Repeat Orders
This booming international eCommerce company sells exclusive natural, organic, non-GMO beauty products. They have become a recognized brand leader within the thriving health, wellness, and anti-aging industry. With over 50 SKUs, including skincare, nutritional supplements, and beauty accessories, they cater to a diverse customer base.
OPERATIONS
The company has successfully sold its products on various sales channels, including Amazon, Walmart, eBay, Shopify, and Etsy, with a stunning 22% net operating profit margin. The loyal and fast-growing customer base has provided glowing reviews, resulting in a 97% positive seller rating on Amazon with over 5,100 reviews. The company is positioned to scale quickly by expanding its product line, entering new markets, and targeting wholesale opportunities.
The company has a smooth delivery system using Fulfilled by Amazon, storing most inventory with additional coverage through Deliverr. They typically store three months’ worth of stock to meet demand. They have also developed relationships with reliable contract manufacturers for their supplements, shampoos, conditioners, and personal care items. Recently, they have added accessories from China to their product line.
MARKETING AND KEY METRICS
The company utilizes a multi-dimensional marketing campaign, including paid ads on Amazon, organic marketing on social media channels, and email marketing campaigns. Their marketing efforts have resulted in 17% of sales coming from repeat customers and a growing subscriber base. The brand also focuses on SEO optimization and maintains a blog focused on anti-aging products.
The company’s primary sales channel is Amazon, which represents 65% of their sales. They also have a presence on other online marketplaces, including Walmart, eBay, Etsy, and their own Shopify platform. They have a growing number of Subscribe & Save customers and are looking to expand sales internationally in new countries. There are opportunities to expand the sales channel by entering retail big box stores and focusing on B2B sales.
Key metrics for this business include a 22% net operating profit margin, a 97% positive seller rating on Amazon, an 17% repeat customer rate, and over 5,100 customer reviews on Amazon.
The company has a loyal and fast-growing customer base, resulting in repeat orders and positive reviews. They have over 30,000 email subscribers and utilize email marketing campaigns to drive sales and customer retention. The products cater to individuals looking for natural and organic beauty products for skincare and haircare.
BUSINESS MODEL & RESOURCES NEEDED
The business is currently operated by three owners, who dedicate 10-20 hours a week to manage logistics, production, research, customer service, marketing, branding, and business development. The company does not have any full-time employees but utilizes part-time contractors for copywriting and customer service tasks.
THE INDUSTRY
The company operates in the skincare and healthcare industry, which is experiencing significant growth due to rising demand for anti-aging products among middle-aged consumers. With a focus on natural and organic ingredients, the company aims to provide customers with effective, affordable, and safe skincare and haircare products. The industry is worth billions of dollars, and this company has positioned itself as a leader within the market.
OPPORTUNITIES TO SCALE
This business has several scale opportunities, including expanding its product line by adding more SKUs, increasing promotions for Amazon Subscribe & Save customers, and expanding onto other online marketplaces. They also have the potential to enter the wholesale market by targeting retail big box stores. Additionally, they can explore international expansion and develop new products, such as OTC drugs approved by the FDA.
Asking Price: $1,800,000
Gross Income: $1,720,728
Cash Flow: $390,292
Year Established: 2017
Employees: 1
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