Activated Charcoal Coconut Based Oral Care Ecommerce Brand on Amazon FBA
Our company is a branded, five-star, international Amazon FBA & eCommerce seller specializing in health and beauty products. We offer 100% organic alternatives to big box retail brands, focusing on activated charcoal and coconut-based oral care products. Our products are vegan, cruelty-free, and made with high-grade botanical ingredients.
OPERATIONS
We operate primarily through Amazon FBA, handling storage and fulfillment through their platform. This allows us to have low overhead and a highly efficient operating model. As a lightweight FBA fulfilled brand, our business can be easily managed by a single person with an internet connection. We currently sell in the US and UK markets, with potential for expansion into other regions.
As an Amazon FBA seller, our supply and logistics are handled by Amazon. They store, fulfill, and ship our products to customers, allowing us to focus on product development and marketing. We maintain strong relationships with our suppliers to ensure a steady and reliable supply of high-quality ingredients.
MARKETING AND KEY METRICS
Our marketing strategy focuses on leveraging the power of the Amazon platform to reach our target audience. We utilize Amazon advertising and optimization techniques to improve our product visibility and rankings. Additionally, we utilize social media marketing and influencer collaborations to increase brand awareness.
Our primary sales channel is through Amazon, which provides a wide reach and exposure to millions of potential customers. We continue to optimize our Amazon listings and advertising campaigns to drive sales growth. Additionally, we are exploring opportunities to expand into other eCommerce platforms and international marketplaces to further accelerate our growth.
Our key metrics include year-over-year revenue growth, which has been consistently positive. We have achieved 45% net margins on an average order of $29.27. We also track customer acquisition cost, customer lifetime value, and conversion rates to optimize our marketing and operational strategies.
Our customer base consists of health-conscious consumers who prioritize organic and cruelty-free products. They are typically individuals who value sustainability and are willing to pay a premium for high-quality, natural ingredients. We have built a loyal customer following through our Amazon presence and aim to further expand our customer base through targeted marketing efforts.
BUSINESS MODEL & RESOURCES NEEDED
Currently, our business is operated by a single person with support from freelancers and contractors for tasks such as graphic design and content creation. As we continue to grow, we may consider hiring additional employees to manage customer service and expand our marketing efforts.
THE INDUSTRY
Our company operates in the personal care segment of the health and beauty industry. This segment is experiencing significant growth, driven by increasing consumer demand for organic, cruelty-free, and sustainable products. Examples of other players in this industry include natural skincare brands, organic haircare brands, and vegan cosmetics brands.
OPPORTUNITIES TO SCALE
There are ample scale opportunities for our business. We can introduce new product lines within the oral care category or expand into related personal care categories. Additionally, we can leverage our brand and customer base to launch a direct-to-consumer website and build a loyal customer following. Collaborations with influencers and strategic partnerships are also potential growth avenues.
Asking Price: $99,032
Gross Income: $189,311
Cash Flow: $33,595
Year Established: 2016
Employees: 1
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