Aftermarket Auto & Boat Parts Ecommerce Brand – 8 Years of Success on Amazon.com
This eCommerce company specializes in aftermarket replacement auto parts for passenger vehicles and outboard engines. With 8 years of experience, the brand has established a strong presence on Amazon.com and operates primarily on the Amazon Platform. The company uses a proprietary workflow to quickly source and bring new replacement parts to market. It has negotiated favorable payment terms with sourcing manufacturers and has low product concentration levels, making it highly valuable.
OPERATIONS
The company operates on a stock and ship platform for global fulfillment and utilizes proprietary in-house software for inventory management, reporting, and trend monitoring. Its focus on brand awareness and quality has resulted in a well-known brand in the aftermarket space. With its strong performance factors like Best Seller Badges, low SKU concentration, and great seller reviews, the company stands out in the eCommerce crowd.
The company has established relationships with sourcing manufacturers and utilizes a unique workflow to efficiently identify, source, and bring new replacement parts to market. It operates on a stock and ship platform for global fulfillment.
MARKETING AND KEY METRICS
The company markets its products through various Amazon channels and its own Shopify storefronts. It leverages the growing trend of consumers buying online, especially during the COVID-19 pandemic. The annual auto parts industry analysis predicts a significant shift to the eCommerce sales channel, exceeding $16 billion in 2020.
The company primarily sells its products through Amazon channels and its own Shopify storefronts. With the growing trend of consumers buying online, there is significant potential for sales growth in this business. For example, expanding to additional online marketplaces or targeting specific customer segments can drive sales growth.
Key metrics for this business include revenue generated from eCommerce sales, market share against competition, customer satisfaction ratings, and repeat customer rate.
The customer base of this business includes individuals and businesses in the automotive industry who are in need of aftermarket replacement auto parts for passenger vehicles and outboard engines.
BUSINESS MODEL & RESOURCES NEEDED
The company has 4 employees who manage various aspects of the business, including inventory management, sales, customer service, and marketing.
THE INDUSTRY
This eCommerce business operates in the aftermarket replacement auto parts sector. The industry has experienced a significant shift to eCommerce, with $2 billion in additional revenue expected to shift to the online sales channel in 2020. Examples of companies in this industry include AutoZone, Advance Auto Parts, and O’Reilly Auto Parts.
OPPORTUNITIES TO SCALE
This business has scale opportunities in expanding its product offerings, entering new markets, and increasing brand awareness. For example, introducing new product lines, targeting international customers, and implementing targeted marketing strategies can help scale the business.
Asking Price: $12,050,000
Gross Income: $12,918,973
Cash Flow: $2,293,111
Year Established: 2011
Employees: 4
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