Aging Gracefully: A Nutritional Supplements Ecommerce Retailer for Senior Citizens
The Nutritional Supplements eCommerce Retailer is an established brand in the supplements industry, catering specifically to the senior market. With over 100,000 monthly visitors to its website, the company focuses on offering natural health and vitamin products under a unique brand. It has a 30% repeat order rate and continues to experience month over month growth. The business operates primarily through its website and has the potential for expansion into the Amazon marketplace and international markets.
OPERATIONS
The business operates primarily through its website, with all sales generated online. The owners currently work around 10-15 hours per week and their main tasks include shipping orders and basic financial analysis. Inventory is stored in an 800 sq. ft. warehouse with no turnover for spoiled products. The company has established favorable terms with high-quality suppliers.
The company has established favorable terms with high-quality suppliers in the supplements industry. Inventory is stored in an 800 sq. ft. warehouse with efficient logistics for shipping up to 200 orders per day. There is zero turnover for spoiled products.
MARKETING AND KEY METRICS
The company utilizes paid ads on Bing, native ad networks, PPC, and email campaigns for marketing. They also work with an affiliate network on a performance basis. The website attracts over 100,000 monthly visitors and has an email database of over 54,000 with a 30% repeat customer rate. The business has not yet explored SEO or social media marketing, presenting growth opportunities in these areas.
The business currently operates primarily through its website, but there are opportunities for expansion into additional sales channels. One major growth opportunity is the Amazon marketplace, which the business has not yet explored. Additionally, the international market presents a significant growth opportunity for reaching a wider customer base.
Key metrics for the business include the 30% repeat order rate, average order value of $130, and over 100,000 monthly website visitors. These metrics indicate a strong customer base and ongoing growth potential.
The business focuses on the senior market and has a strong customer base of individuals seeking natural health and wellness products. The average order value of $130 indicates that customers are willing to invest in their health and are likely to be repeat customers.
BUSINESS MODEL & RESOURCES NEEDED
The business currently operates with only 1 employee, the owners themselves. They work around 10-15 hours per week and handle tasks such as order fulfillment and basic financial analysis.
THE INDUSTRY
The supplements industry is a highly lucrative and growing market, with a focus on natural health and wellness products. As the population ages, the demand for supplements targeting specific health concerns of seniors has increased. This business caters specifically to the senior market, offering a range of nutritional supplements designed to support healthy aging. Examples of companies in this industry include GNC, Swanson, and PureFormulas.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. First, expanding into the Amazon marketplace would provide access to a large customer base and increase sales potential. Second, targeting the international market would open up new revenue streams. Finally, implementing SEO and social media marketing strategies would help increase brand visibility and attract more customers.
Asking Price: $4,900,000
Gross Income: $6,722,780
Cash Flow: $1,328,089
Year Established: 2018
Employees: 1
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