Amazing Amazon FBA Business with Multiple Trademarked Brands and 68 Unique SKUs in the Beer Products and Accessories Vertical – Also Private Labels for B2B Customers – SBA Pre-Qualified
This eCommerce business sells beer-related goods and accessories, including beer bongs, keychains, liquor belts, and liquor holsters to young adult customers. The company owns the trademarks for both brands and all the plastic molds used to make the products. The business has a strong relationship with FDA-approved plastic and valve suppliers in the US, and about one-third of the products are shipped through Amazon FBA. The owners work part-time, and there are 68 SKUs currently available with possible growth opportunities driven by brick-and-mortar distribution. The business is SBA pre-qualified and represents excellent scalability opportunities for a new owner.
OPERATIONS
Operations are streamlined to optimize customer experience and quality assurance. Each unit is carefully inspected before being shipped to Amazon FBA, while the rest stay in the warehouse for direct-to-consumer sales. The supplier who produces the valves is contracted to ensure there will be no leaks, and the plastic injection supplier produces high-quality, FDA-approved plastic for the funnels. The owners work part-time and share duties such as plastic cutting, tubing orders, packaging, and website administration. Customer satisfaction leads remain in the range of 1 to 3 contacts per day
The business uses FDA-approved plastic and valve suppliers in the US and has a healthy relationship with the plastics injection supplier, producing all molds locally. Products produced in-house to streamline operations benefit from quality assurance, and products shipped through Amazon FBA are carefully inspected before fulfillment.
MARKETING AND KEY METRICS
Beer Accessories ecommerce business is an online-only store selling direct-to-consumer and also private-label products for wholesalers and distributors. A part of the sales volume is maintained through Amazon FBA. While the company’s owners work part-time, customers can be targeted through a broader selection of products made available through Amazon’s network.
Growth opportunities come through increased brick-and-mortar distribution, which the company has already begun to pursue. This expansion is in addition to the organic growth of the company’s Amazon FBA sales. As a result of the brick-and-mortar expansion, the business will benefit from additional exposure to a broader range of beer enthusiasts and event planners.
The company’s intellectual property includes trademarks for both brands, and it owns all the plastic molds used to produce the goods. With 68 SKUs available, the business is primed for growth driven by brick-and-mortar distribution. The sales volume is sufficient and contributes to the company’s bottom line.
The primary target customer base is young adults in their 20s, male and female, passionate about beer-related products, and accessories. The company has a loyal customer base and a high level of customer satisfaction, typically handling only 1 to 3 customer service contacts a day
BUSINESS MODEL & RESOURCES NEEDED
The current owners work part-time and share duties such as plastic cutting, tubing orders, packaging, and website administration. There is room for expansion in the workforce to grow the production schedule.
THE INDUSTRY
Beer Accessories eCommerce Business serves the beer accessories market. The young adult target market has an increasing interest in beer-related goods and accessories. The products cater to a niche market segment, and brand differentiation contributes to the company’s competitive edge over similar businesses.
OPPORTUNITIES TO SCALE
The company has significant upsell opportunities that can be achieved by expanding product offerings within the Beer Accessories industry. Expanding the product line will drive organic growth in the Amazon FBA space while growing the customer base and revenue. The company can also increase the volume of orders to the plastics injection supplier, resulting in lower costs.
Asking Price: $325,000
Gross Income: $299,978
Cash Flow: $77,088
Year Established: 2016
Employees: 2
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