Amazon E-Commerce Retailer: Portfolio of Diversified and Complimentary Business Segments
This eCommerce Company owns 3 product brands with separate categories- bird repellents, storage products, and stationary, all being bestsellers on Amazon in five different countries. They use the Fulfilled by Amazon (FBA) model, eliminating the necessity of warehousing. The company has minimal working capital requirements, with inventory replenishment every two months and basic tech needs. The business recently expanded into European markets and plans to move into other platforms like eBay, Jet, Walmart, and Buy.com. The company’s branding has received positive feedback from consumers, maintained a 5-star rating, and built brand recognition on Amazon.
OPERATIONS
The Fulfilled by Amazon (FBA) model is used to sell the products, ensuring no requirement of warehousing. The business runs on minimal working capital, requiring inventory replenishment every two months and tech requirements on an as-needed basis.
The sourcing agent, responsible for quality delivery of the products, is the only concerned independent contractor. The company’s inventory model, which follows Fulfilled by Amazon (FBA), eliminates the need for warehousing.
MARKETING AND KEY METRICS
The company’s branding, organic Amazon marketing, and minimum social media investment have helped it build brand recognition, achieving a 5-star rating and 100% positive consumer feedback since day one.
The company progressed rapidly in just 3 years, achieving a spot as the bestsellers in five countries. Plans to move into other platforms like eBay, Jet, Walmart, and Buy.com are already underway.
The diversified product categories and successful branding strategies have made the company a potential leader in its segments, domestically and internationally.
The company’s products have received positive feedbacks from consumers, with excellent reviews on Amazon.
BUSINESS MODEL & RESOURCES NEEDED
The present ownership uses some independent contractors, with no reliable human resources to date.
THE INDUSTRY
Diversification is a crucial component for dominating a niche market. A significant example of a product diversification brand like this is Procter & Gamble. It sells one hundred and eighty-five products across forty-nine brands. The eCommerce market is growing as more buyers are flocking to shop online.
OPPORTUNITIES TO SCALE
The Fulfilled by Amazon (FBA) model can help the new management scale quickly. They can continue exploring similar categories, use social media platforms, and expand into more countries.
Asking Price: $795,000
Gross Income: $1,767,000
Cash Flow: $246,300
Year Established: 2015
Employees: 5
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