Amazon Supplements Retailer & Ecommerce Stores
The company specializes in manufacturing and selling dietary supplements directly to consumers through their own branded product line. They supply supplements to multiple internet channels, including Amazon and their Shopify storefront. The supplements are formulated and manufactured in the US at a facility certified to the highest standards, and their products cater to people in search of natural supplements for stress, energy, mood, and digestion. The business has experienced massive growth in subscribers, and they expect to double their sales in 2021. They have hundreds of scale opportunities open for potential buyers and a profitable business model.
OPERATIONS
The company manufactures and supplies several types of dietary supplements directly to consumers through Internet channels. They have focused on the Amazon sales channel, but they have a Shopify storefront and a strong foundation to build new SKUs easily. All supplements are made using high-quality ingredients at a GMP-certified facility and are FDA approved.
The company has a GMP-certified facility that produces supplements using only the highest-quality ingredients. All the supplements are manufactured and formulated in the United States and are FDA-approved. It’s unclear whether they have their own logistics in place or they use external companies for shipping and storage.
MARKETING AND KEY METRICS
There’s no information on the company’s marketing strategy in their business profile, but they have managed to scale rapidly and become a fast-growing Internet company.
The company focuses on direct-to-consumer sales through the Amazon sales channel, but they also have a Shopify storefront. The business does not sell its products at wholesale yet, and it represents a significant area of untapped growth opportunities.
On an annual basis, the company has seen a net profit increase of just under 100% and they expect that growth trend to continue in 2021. They currently do not sell products at a wholesale level, which the company sees as a significant area for growth opportunities.
The business has a significant customer base, catered towards people who prefer natural supplements for stress, energy, mood, and digestion. It’s unclear whether they have any form of customer loyalty program in place, but they have seen massive growth in their subscriber base.
BUSINESS MODEL & RESOURCES NEEDED
The business has only one employee – the founder. The business model is primarily focused on direct-to-consumer sales, making it a high-margin, low-overhead operation that doesn’t require a large team.
THE INDUSTRY
The dietary supplement industry is forecasted to grow significantly in the coming years, with an expected CAGR of 8.2% between 2020-2027. Its primary market is concentrated in the USA, which accounts for about a fifth of global dietary supplement sales. The increasing need for fitness and wellness supplements to maintain a healthy lifestyle, immunity, and various disease and health issues related to lifestyle changes are driving the market growth. Popular brands in this market are Nature Made, MuscleTech, Optimum Nutrition, and Kirkland Signature, among others.
OPPORTUNITIES TO SCALE
The company has hundreds of scale opportunities for potential buyers. They could expand their product line, introduce their products to global markets, or sell products through different sales channels like Walmart, Target, Walgreens, and large grocery stores.
Asking Price: $750,000
Gross Income: $525,211
Cash Flow: $250,152
Year Established: 2013
Employees: 1
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