American-Made Body Armor System Brand: Proprietary Designs, 2 DTC Ecommerce Sales Channels, 34% Net Margins
An American-made brand dedicated to quality and innovation in the body armor segment. The company offers unique and proprietary designs, built on outstanding supplier relationships, and a strong dedication to customer service.
OPERATIONS
The business utilizes two vendors to produce rigid armor plates and soft goods such as plate carriers, pouches, and belts. It has built an efficient and highly systemized operation, with a hybrid inventory model and minimal workload. Its two online retail websites are its primary sales channels.
The company uses two primary vendors, who are US-based and produce most of its products in the USA. The business has built strong relationships with its suppliers, using a hybrid inventory model for product fulfillment, with most products shipped directly from inventory and some, especially the higher priced options, drop-shipped.
MARKETING AND KEY METRICS
The company’s Facebook page has more than 140,000 followers, and the Instagram account has around 45,000 followers. Its market presence has reached a point where it has become one of the largest, most trusted, and most well-known armor sources for the general public. However, it currently does not advertise or seek government contracts.
The business’s two retail websites built on Shopify are its primary sales channels, with a minimalist and easy-to-navigate design. It does not currently seek government contracts and has a vast potential for significant expansion, given the growing concern for personal protection.
The company maintains an inventory of $100,000, with sales peaks during holidays and geopolitical issues. It has a 34% net margin, a 35% repeat order rate, and virtually all sales are made through its two online retail websites. It ships 95% of all products and endures a minimal workload of 20 – 30 hours per week, with new purchase orders, shipping and receiving, customer service, and financial planning its primary tasks.
The company sells products to everyone, from government employees to CPAs, doctors, attorneys, and janitors. Its typical customer is the average American, coming from all walks of life and with a wide range of budgetary limitations.
BUSINESS MODEL & RESOURCES NEEDED
The company has four employees and endures a minimal workload of just 20 to 30 hours per week, with most tasks requiring just basic skills such as navigating Shopify and QuickBooks and the packaging process.
THE INDUSTRY
The body armor segment is lucrative and has potential for expansion, given the growing concern for personal protection. The company’s proprietary solutions of shoulder plates, femoral plates, groin plates, dangler plates, and K9 systems represent a quantum leap in modern body armor design, with potential for expansion. While the current market segment is limited, the business has a well-balanced economy of scale for a small, family-run business, and the various products this brand has developed will undoubtedly be used on a large scale by multiple militaries worldwide.
OPPORTUNITIES TO SCALE
The business has significant opportunities for growth and expansion through government contracts, advertising, and expanding its market segments. With a dedicated team of marketing experts, warehouse managers, and administrators, this business can efficiently be scaled up to obtain a much more extensive market segment. Google Ads, YouTube, and similar platforms are identified as potential sources of future marketing prospects.
Asking Price: $2,500,000
Gross Income: $1,928,615
Cash Flow: $645,936
Year Established: 2015
Employees: 4
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