Anti-Aging Beauty & Skincare Brand on Amazon FBA
This emerging leader sells high-end skincare, offering beauty serums and premium cosmetics for an anti-aging focused client base. The company is an Amazon Choice and Best-Selling brand and operates using an efficient Amazon model for shipment and delivery. The brand sources its products from India and has a quickly growing base of loyal customers. To scale, there are opportunities to expand the product line and sales channels, including internationally. As a vegan skin care line, the company primarily targets women aged 35-60 years. The business has one owner who can manage it with just 5 hours of work a week.
OPERATIONS
The company operates with an Amazon-exclusive model. Its reliable supplier in India manufactures and delivers its products via Fulfillment by Amazon, bringing down sourcing costs and boosting margins. All products receive highly positive customer reviews. The company can scale quickly and efficiently using proven methods, such as expanding sales internationally, diversifying product offerings, investing in marketing, and adding new sales channels.
The company sources its cosmetics and beauty serums from a trusted supplier in Noida, India, that has become highly reliable in manufacturing skincare products. The supplier ships the products directly to FBA.
MARKETING AND KEY METRICS
The company uses an SEO approach for Amazon platform optimization, which appeals to its target demographic. To increase its online presence, the company could invest in social media marketing campaigns, list products on Google Shopping, and Pay Per Click ads. The company also has the opportunity to launch a fully-branded and optimized Shopify website and include blogs to integrate SEO marketing. Amazon’s subscribe and save function and product bundling could grow sales further.
With a rapidly growing customer base, the business has numerous opportunities for scale through cost-effective proven methods, including expanding sales internationally and diversifying product offerings, improving marketing, offering complementary products, and launching new sales channels on Google Shopping, Etsy, Walmart, and Jet.
The company has a positive rating on Amazon, an average order value of $39.97 per unit, and sells an average of 1,200 units per month. The company maintains a healthy inventory for the next five months.
The company targets women aged 35-60 years, interested in purchasing premium and high-quality skincare products. Its anti-aging line appeals to those who are seeking a quality skincare routine and are willing to pay premium prices for beauty serums and cosmetics.
BUSINESS MODEL & RESOURCES NEEDED
The business is run by the owner, with only five hours of work a week, and has no employees.
THE INDUSTRY
The skincare industry has a massive, growing, and global market that was worth $133 billion in revenues in 2018 with projected growth exceeding $200 billion by 2026. As a niche field of specialized skincare and anti-aging serums, this business has demonstrated that developing a loyal customer base is possible.
OPPORTUNITIES TO SCALE
Scaling options for the company include expanding product offerings to include a larger range of face cleansers, creams, lotions, and cosmetics. The addition of Amazon’s subscribe and save function and product bundles could help expand sales further. The brand could launch a fully-branded and optimized Shopify website, whilst aggressively investing in SEO marketing campaigns and social media ads. Expenditure in niche influencers could expand the reach of the brand.
Asking Price: $1,899,000 USD
Gross Income: $858,148 USD
Cash Flow: $634,543 USD
Year Established: 2020
Employees: 1
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