Athletic Fashion Ecommerce Brand: 33% YoY Growth with Profitable Influencer Marketing Campaigns
We are a leading eCommerce brand specializing in women’s athletic fashion, particularly athleisure wear. Our company has experienced significant growth due to our strong social media presence and influencer marketing campaigns. With a focus on providing stylish and comfortable activewear, we have built a loyal customer base and achieved a high profit margin.
OPERATIONS
Our operations revolve around maintaining our social media presence, collaborating with influencers, managing supplier relationships, fulfilling orders, and expanding our product line. We currently stock over 2,000 pieces of activewear and ship 5-50 shipments per day.
We have established strong relationships with suppliers to ensure timely and efficient product sourcing and delivery. We maintain an inventory of over 2,000 pieces of activewear and ship 5-50 shipments per day.
MARKETING AND KEY METRICS
Our marketing strategy heavily relies on social media platforms, especially Instagram. We regularly collaborate with top influencers in the women’s activewear industry to promote our brand. We also have a successful Brand Ambassador Program that helps us generate word-of-mouth traffic and attract new customers.
Our primary sales channel is our eCommerce website, which has been driving significant traffic and generating sales. We have seen a 33% year-over-year growth in sales. To further expand our reach, we have identified opportunities to diversify our online presence by leveraging other social media platforms such as TikTok, Pinterest, Twitter, and Facebook.
Key metrics for our business include social media following and engagement, website traffic, conversion rate, average order value, profit margin, and repeat customer rate.
Our customer base consists mainly of women aged 18-45 who are interested in health, wellness, fitness, and online shopping. They have disposable income and are willing to invest in high-quality, stylish activewear. Our brand has a high returning customer rate and a growing email database of 8,000 qualified leads.
BUSINESS MODEL & RESOURCES NEEDED
Our business is currently operated by the owner, who spends 30-40 hours per week managing various tasks such as influencer outreach, supplier communication, order fulfillment, and brand promotion. There is potential to scale back hours with the addition of a communications manager or operations assistant.
THE INDUSTRY
The athleisurewear industry is experiencing tremendous growth as more women embrace an active and leisure-based lifestyle. Our brand caters to women aged 18-45 who are interested in health, wellness, fitness, and online shopping. The industry is characterized by fierce competition, trendy and comfortable designs, and a focus on social media and influencer marketing. Other notable players in the industry include Lululemon, Athleta, and Outdoor Voices.
OPPORTUNITIES TO SCALE
There are several scale opportunities available for our business. First, we can expand onto other online shopping platforms, such as Amazon and Target, to tap into new customer bases. Second, we can explore retail sales by partnering with brick-and-mortar big box stores and offering our products in physical locations. Third, we can introduce new product categories, such as shoes, bags, and water bottles, to further diversify our offerings and attract a broader customer base.
Asking Price: $300,000
Gross Income: $351,885
Cash Flow: $172,627
Year Established: 2020
Employees: 1
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