Ayurvedic Holistic Health Ecommerce Brand Growing Subscribers and Establishing Solid Foundation on Amazon
This eCommerce brand offers natural herbals from Ayurveda, a holistic health healing system. The brand has made a solid foundation on Amazon and is targeting the health and wellness community. The company now has more than 1,100 Subscribe & Save customers on Amazon, and those numbers are growing. Their key success lies in establishing a solid foothold in the Ayurvedic market, which has led to impressive growth. This e-commerce brand is positioned as a key player for natural and organic products.
OPERATIONS
The company has expanded rapidly from one supplement in 2018 to 16 today thanks to their effective SEO tactics and exploring untapped Canadian and European markets. The company could benefit more with enhanced promotions for Amazon Subscribe and Save customers and making the products available on the shelves of big box stores to expand its online sales to retail outlets too.
The eCommerce business houses and ships through Amazon FBA, reducing operating costs for the business. A new owner can quickly take advantage of the brand’s reliable sales and supply chain by leveraging the Amazon FBA system. Increased scalability could also be achieved through enhancing inventory levels and promotions for Amazon Subscribe and Save customers and making these products available on the shelves of big box stores to expand from online sales to retail outlets too.
MARKETING AND KEY METRICS
The company leverages highly effective SEO tactics through blogs and free eBooks that educate consumers on the Ayurvedic lifestyle to build interest and credibility in its products. In addition, the brand could be expanded exponentially through the creation of industry ties. Connecting with health-based online forums, this company could drive incredible community awareness.
The company already has a solid foundation on Amazon and has over 1,100 Subscribe & Save customers. By expanding into Canadian and European markets and secondary sales hubs like Walmart, Jet, and iHerb, the company could attract more customers. Social media advertising can play a huge role in this worldwide health movement, making international platforms such as Twitter, Facebook, and Instagram highly effective channels. By leveraging these platforms, the company could drive more consumer engagement and mobile e-commerce opportunities.
The company has a 25% net operating profit margin and has double-digit year-over-year growth for the past few years. The supplements’ sales remain steady throughout the year making seasonality less of a factor for the company as a whole. The company also has a 99.9% Positive Seller Rating based on more than 3,000 reviews from satisfied customers.
The brand is targetting the health and wellness community, reaching more than 1,100 Subscribe & Save customers on Amazon, and those numbers are growing. The company also has a 99.9% Positive Seller Rating based on more than 3,000 reviews from satisfied customers. The products attract customers looking to lead a healthy lifestyle -this company has positioned itself as a key player for natural and organic products.
BUSINESS MODEL & RESOURCES NEEDED
The current owner operates independently, and their primary tasks included handling customer service inquiries, managing advertising (Amazon PPC), researching and creating new products, and optimizing Amazon listings. This list could be effectively minimized through the addition of an inventory manager. A capable new owner could scale this company through enhanced marketing, particularly on social media platforms such as Facebook and Instagram and by expanding into Canadian and European markets.
THE INDUSTRY
This company operates in the natural and organic supplements industry, which is projected to grow at a CAGR of 8.6% from 2020 to 2027. With health and wellness on top of consumers’ minds now more today than ever, this successful eCommerce business is poised for enormous profitability with a fully developed brand and reputation for efficacy that will provide the incoming buyer with competitive advantages that could drive rapid growth. The industry is ripe with opportunities for growth and expansion, and this business is well-positioned to capture an even more significant market share.
OPPORTUNITIES TO SCALE
The company could easily be scaled through increased product lines and inventory levels. Enhanced promotions for Amazon Subscribe And Save customers, targeting now-untapped Canadian and European markets, and expanding into secondary sales hubs such as Walmart, Jet, and iHerb, would increase profitability. Social media advertising can play a huge role in this worldwide health movement, making international platforms such as Twitter, Facebook, and Instagram highly effective channels. The company already has an Instagram account that can be used to broaden future consumer engagement and mobile e-commerce opportunities.
Asking Price: $1,200,000
Gross Income: $821,645
Cash Flow: $240,248
Year Established: 2015
Employees: 1
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