Bohemian-Inspired Jewelry Brand Ecommerce Retailer with 115,000 Social Media Followers
This eCommerce retailer sells unique and trending boho-inspired pieces like necklaces, rings, anklets, bracelets, and earrings through their website. With over 47,000 orders and $1.6 million in revenue generated in less than two years, the company has a solid consumer base and an email list of 200,000+ consumers along with over 115,000 social media followers. With the potential to scale through adding more SKUs, channel expansion, improved marketing tactics, and more, this rapidly scaling business is well-positioned for sustained and effective growth.
OPERATIONS
The company operates on a 100% stock model and ships 150-200 orders daily during the busy season. They have a 400 square foot storage volume which is managed by a part-time fulfillment team in Canada and a full-time virtual assistant in the Philippines. The current owners dedicate a cumulative average of 5 to 10 hours of work per week.
The company operates on a 100% stock model and has a 400 square foot storage volume managed by a part-time fulfillment team in Canada. They have a full-time virtual assistant in the Philippines responsible for coordinating customer support management and contractor management.
MARKETING AND KEY METRICS
The company leverages a strategic mix of social media, email marketing, and influencer marketing to generate traffic and build brand awareness. The impactful strategy can be furthered with the addition of micro-influencers, improved email marketing, and channel development.
Currently selling only through their own website, this company would grow significantly with the addition of purchasing platforms such as Amazon.com, Target.com, Etsy.com, and brick-and-mortar retailers.
The company has a recurring customer rate of 13%, website conversion average of 2%, and an average monthly visitor count of more than 25,000.
This company has built a loyal customer base with a recurring rate of 13%.
BUSINESS MODEL & RESOURCES NEEDED
The current owners oversee website maintenance, product merchandising and development, overseeing the creation of advertising creative, customer support management, and contractor management. The company could easily minimize their obligations through the addition of a bookkeeper as well as an outside marketing team.
THE INDUSTRY
The company operates in the jewelry and fashion industry with a focus on bohemian-inspired pieces. This industry has a wide range of competitors ranging from small-scale independent retailers to large-scale international chains, with companies like Anthropologie, Free People, and Urban Outfitters being relevant examples.
OPPORTUNITIES TO SCALE
With boundless opportunity to scale, this fashionable company could easily skyrocket with the addition of more SKUs, the creation of an in-house brand, channel expansion, improved marketing tactics, and more.
Asking Price: $250,000
Gross Income: $1,226,795
Cash Flow: $104,165
Year Established: 2018
Employees: 1
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