Booming Branded Sequin Pillow Ecommerce Retailer with Impressive Yearly Gains

This company is a trademarked and proprietary Amazon FBA retailer with an impressive line of sequin pillows and related SKUs in the bedding and home décor segments. The company grows by 35% annually and focuses on selling impulse-buy products that range around $16 in value.

OPERATIONS

The company operates using the Fulfilled by Amazon (FBA) logistics model. Currently, there are 44 ASINS on the website. It enjoys profitable growth on Amazon alone and is ready for international expansion in the Canadian and US domestic markets. The website requires only one virtual assistant to oversee FBA and CSR duties.

The company is lightweight, agile, and smart. It requires only one virtual assistant to handle CSR duties and FBA logistics.

MARKETING AND KEY METRICS

The company’s brand is well presented on Amazon’s platform, but niche specific channels like Houzz, Pinterest, and Etsy are yet to be utilized.

The current sales channel of the company is Amazon FBA. The brand is already well-established on Amazon, but it is yet to exploit niche-specific channels like Houzz, Pinterest, and Etsy.

The brand sells to the Canadian and the US domestic markets and is poised for international expansion. Expanding the product lineup to ancillary cross-sells, offering bundling options, implementation of targeted social/search optimization, and fully-putting into action comprehensive paid marketing strategies are the additional opportunities for scaling and global recognition of the brand.

The company appeals to customers looking for trendy home décor and DIY products.

BUSINESS MODEL & RESOURCES NEEDED

The company needs a single virtual assistant to oversee FBA and CSR duties.

THE INDUSTRY

This business falls under the consumer products category. It offers an extensive line of branded sequin pillows and related SKUs that appeal to the customers looking for trendy DIY home décor products.

OPPORTUNITIES TO SCALE

The company can broaden its product lineup by adding ancillary cross-sells in multiple verticals, bundle the products, expand to the wholesale clients, improve paid marketing campaigns and social/search optimization to enhance brand recognition. The company is in a great position to capitalize on the growing décor industry with excellent staying power.

Asking Price: $429,000
Gross Income: $532,171
Cash Flow: $122,506
Year Established: 2012
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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