Booming Multi-Brand Amazon FBA Business with Essential Oils & Survival Gear – 5 Years in Business, 1 Patent, 4 Trademarks.
This Amazon FBA business specializes in selling various brands in the outdoor & survival gear and essential oils industries. With 5 Amazon brands, 2 separate Amazon accounts, 4 trademarks, and 1 patent, the company has established itself as a profitable and successful seller on Amazon.com. They offer a wide range of products including compasses, tactical gear, fire starters, essential oils, and diffusers. With strong vendor relationships and the potential to expand into adjacent verticals, this company has great growth opportunities.
OPERATIONS
The business operates via the Amazon FBA model, which allows for efficient storage and shipping of products. This results in low overhead and wasted spend. The company leverages Amazon Prime to drive sales and has built a reputation for rapid adaption and market influence. They have a strategic balance of warehousing and Amazon FBA to accommodate future SKU development and expansion.
The company utilizes a combination of warehousing and Amazon FBA to handle supply and logistics. This ensures efficient storage and shipping of products, resulting in low overhead and wasted spend. They have strong vendor relationships in place, allowing for seamless inventory management and replenishment.
MARKETING AND KEY METRICS
The company primarily focuses on marketing their products through their Amazon storefronts. To further grow the business, the buyer should consider building out websites for each brand and implementing paid media and SEO strategies. Launching content through the branded websites could boost visitor rates and encourage off Amazon conversions to increase revenue.
Currently, the business primarily sells through its Amazon storefronts. To drive growth, the buyer can expand listings onto Amazon’s international platforms, improve advertising strategies, develop the assortment of offerings for each individual brand, and increase traffic to the offers. It is essential to explore additional sales channels such as e-commerce websites, social media platforms, and retail partnerships to expand the customer reach and achieve sustainable growth.
Key metrics for this business include sales revenue, profit margin, customer reviews, Amazon seller rank, and market share in the outdoor & survival gear and essential oils industries.
The customer base of this business includes outdoor enthusiasts, preppers, wellness enthusiasts, and general consumers who are interested in essential oils and survival gear. The company has built a reputation for offering high-quality products and has garnered positive customer reviews on Amazon.
BUSINESS MODEL & RESOURCES NEEDED
At present, the company has no employees and is managed by the current owner. As sales increase, the buyer may consider leveraging a virtual assistant to handle tasks such as customer service, research and development, inventory management, and stock extensions.
THE INDUSTRY
The outdoor & survival gear and essential oils industries are highly competitive and lucrative. Consumer demand for these products has been on the rise, especially with the increasing focus on wellness and preparedness. Examples of companies in this industry include REI, Young Living, doTERRA, and 5.11 Tactical. The industry offers diverse product offerings that cater to outdoor enthusiasts, preppers, and wellness enthusiasts alike.
OPPORTUNITIES TO SCALE
This business has significant scale opportunities, including expanding product offerings across all brands, branching into adjacent verticals such as wellness, water filtration, and shelter fortification, and leveraging Amazon’s international platforms for global expansion. With a solid foundation and multiple years of increasing sales, the business is poised for expansion and growth in both existing and new markets.
Asking Price: $800,000
Gross Income: $651,435
Cash Flow: $197,571
Year Established: 2015
Employees: 1
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