Booming Patriotic Apparel Retailer for Sale

Website Closers presents a business that has combined love of country with stylishly designed clothing to create a successful eCommerce business. This business created an exclusive product line of men’s and women’s t-shirts, hats, board shorts, hoodies, and other items, that each fall under their own compelling and patriotic theme. That there is an extraordinarily strong market for these products is now abundantly clear: in just a few years, this brand has built up an impressive product line of 300+ SKUs and seen its revenues soar past $6.5 million.

OPERATIONS

The company balances its sales between Amazon and its own Shopify website, with about 55% of sales coming from Amazon. This thriving brand has built up an incredibly strong base of more than 200,000 customers who are consistently providing them with glowing reviews.

All t-shirts are sourced in the U.S. from local distributors, while leggings and board shorts are sourced from China. The company uses local screen printers for printing and packaging, and Fulfillment by Amazon for deliveries.

MARKETING AND KEY METRICS

The company employs a mix of PPC ads on Google, affiliate marketing, SEO keywords, and social media marketing to drive traffic and boost sales. They have a strong presence on Facebook and Instagram, with a combined follower count of over 500,000.

The company sells its products through both Amazon and its own Shopify website. They have seen consistent growth in sales and have a strong customer base. With continued marketing efforts and expansion of product offerings, there is significant potential for further growth.

The key metrics for this business include revenue growth, customer acquisition, and repeat customer rate. The company has experienced 16% year-over-year growth and 28% of all orders come from repeat buyers.

The business has a diverse customer base, with the largest sales coming from men between the ages of 18 and 50. Their list of women’s merchandise also sells well. Repeat buyers making multiple purchases represent 28% of all orders.

BUSINESS MODEL & RESOURCES NEEDED

The current ownership employs 10 contractors who handle various tasks such as email marketing, PPC ads, videos and photography, SEO and backlinks, inventory and shipping, customer service, and web development.

THE INDUSTRY

The apparel industry is highly competitive, but this eCommerce retailer has carved out a niche by focusing on branded, patriotic-themed apparel. They have successfully tapped into a market of customers who value patriotism and support for veterans. With a focus on quality, unique designs, and a strong online presence, this business has become a market leader in its niche.

OPPORTUNITIES TO SCALE

There are several scale opportunities for this business, including expanding the product line with new SKUs, introducing new color choices, and expanding recurring revenue streams like the monthly shirt subscription program. Additionally, increasing organic SEO traffic through a blog on the website can drive further growth.

Asking Price: $8,000,000
Gross Income: $6,904,799
Cash Flow: $2,245,544
Year Established: 2016
Employees: 11

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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