Branded E-Commerce Business in the Female Weight Loss Sector
This ecommerce business sells its own brand of consumer products that target the female demographic in the weight loss and body training segment. The sector is growing year over year and is expected to continue its growth trend for many years to come.
OPERATIONS
As with many ecommerce companies in 2016, the business’s primary sales channel is Amazon.com. The target sells products both on the Amazon.com site as well as on all of the European Amazon sites. The primary products sold here are focused on helping individuals look and feel better about their bodies, an evergreen need that always has been and always will be top of mind for the female demographic segment. This business utilizes a very low overhead model, by using Fulfilled By Amazon (FBA) warehouses to store, pick, pack and ship all products.
The business uses a Fulfilled By Amazon (FBA) warehouse to store, pick, pack and ship all products.
MARKETING AND KEY METRICS
The business can be operated from anywhere with an internet connection without the need for employees, office space, and other expenses that go with each of these.
The products can be sold on various online channels, and the business could be scaled up with advertising, affiliations and product line expansion.
The business has just touched the surface of scale. There are a number of additional sales channels immediately available, including: expanding the dot com and its online advertising footprint; growing an affiliate base; and expanding its existing product line.
The business targets the female demographic in the weight loss and body training segment, and its primary products generate repeat business as women order additional smaller sizes as they slim down.
BUSINESS MODEL & RESOURCES NEEDED
The business can be operated from anywhere with an internet connection without the need for employees.
THE INDUSTRY
The weight loss industry is forecast to grow at 8.2% CAGR from 2020 to 2027. The increased awareness of living a healthier lifestyle is driving demand for weight loss and body training products. Other successful companies in the same sector include Weight Watchers and NutriSystem.
OPPORTUNITIES TO SCALE
The company can easily expand its business through product expansion alone, thanks to its established relationships with suppliers. The company can also explore other sales channels to drive greater revenue growth.
Asking Price: $229,000
Gross Income: $518,000
Cash Flow: $138,000
Year Established: 2014
Employees: 1
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