Branded Handcrafted Jewelry Ecommerce Retailer: Ready for Amazon Expansion
This is a bespoke eCommerce jewelry company that offers over 130 proprietary, domestically crafted rings and other jewelry items made with eco-conscious materials. Customers can buy products on their highly-polished Shopify website. The company employs drop-shipment approach, and an efficient, minimal team is already in place. It takes no industry-specific knowledge to continue the operations. The new owner can take the business to new heights with Amazon, Pinterest, Etsy, and other sales channels. The company was founded in 2017 and currently has four employees.
OPERATIONS
The company is running a highly efficient and minimal operation that requires little workload from the ownership. It is utilizing remote fulfillment for all shipping and storage needs and requires almost zero physical overhead. The vendor contracts for quality material sourcing with extended favorable credit terms also reduce risk factors.
The seller developed top-grade vendor contracts that extend favorable credit terms to buyers, reducing risk factors and making the product line expansion an opportunity for the business.
MARKETING AND KEY METRICS
The company exerts a strong online presence on all major channels, including an email list of over 44,000 contacts. It also utilizes a robust digital marketing strategy.
The brand has a new Amazon expansion waiting which would increase sales quickly. With the agile sourcing and fulfillment system, pivoting the business to new storefronts like Pinterest, Etsy, and other salient jewelry/fashion venues will be a natural and painless choice for any new owner.
The company draws anywhere from 50,000 to 100,000 monthly visitors with an average ticket order of $48.
The company’s targeted consumers are those who appreciate bespoke and handcrafted jewelry making. The company has been successful in this niche market as evidenced by its monthly visits, loyal customers, and strong online presence.
BUSINESS MODEL & RESOURCES NEEDED
Even though little workload is asked of ownership, there’s a highly efficient and minimal team already in place running the day-to-day operations.
THE INDUSTRY
The company belongs to the online jewelry business. The industry has seen an increase in growth over the past five years and is valued at $10 billion. Consumers are steadily asking for more bespoke jewelry and prefer branded, handcrafted jewelry businesses. Good examples of companies in this industry are Mejuri and Jenny Bird.
OPPORTUNITIES TO SCALE
Opportunities for expansion and scale include new product line expansion through favorable credit terms with vendors, product sales channel expansion into Amazon, Pinterest, Etsy, and other highly salient jewelry/fashion venues. Also, the business has a highly efficient, 100% dropship model in place.
Asking Price: $450,000
Gross Income: $1,339,115
Cash Flow: $209,585
Year Established: 2017
Employees: 4
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