Branded Personalized Jewelry Retailer: Scaling Up for Success!
This eCommerce company is a personalized and specialty jewelry retailer that has a strong brand following and income stream. The company primarily utilizes Etsy to sell romantic jewelry, keychains, and gifts to consumers.
OPERATIONS
The company operates on a low overhead model that requires very little human capital and has a highly reliable overseas supplier. This allows for maximum margins and attractive pricing on the entire collection. The company has recently begun expanding sales channels to other platforms such as Jet.com.
The company uses a highly reliable overseas supplier, which allows for low overhead and maximum margins.
MARKETING AND KEY METRICS
The company boasts over 3,000 positive reviews and a 4.8-Star Lifetime Rating on Etsy, which helps maintain brand notoriety and attract new customers. It has also been featured in Self Magazine, LDR Magazine, and BuzzFeed.
The company is currently scaling and looking to expand sales channels to other eCommerce platforms such as Amazon, eBay, Jet, and a standalone dot com storefront.
The company has multiple organically-ranked domains and a loyal customer base. Its primary metrics include repeat customer rate, average order value, and customer acquisition cost.
The company’s customer base is primarily made up of individuals looking for personalized gifts, special occasion jewelry, and bridal party accessories.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has one employee.
THE INDUSTRY
This company operates in the fashion retail industry, specifically within the bridal and personalized jewelry niche market. The potential for growth within this market is substantial due to the high demand for personalized gifts and special occasion jewelry. Examples of companies in this industry include Blue Nile, Zales, and James Allen.
OPPORTUNITIES TO SCALE
Opportunities for scale include expanding sales channels, increasing marketing efforts, and adding new product lines to the current collection. This business also has the potential to be franchised or licensed to other markets.
Asking Price: $350,000
Gross Income: $164,000
Cash Flow: $101,164
Year Established: 2014
Employees: 1
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