Cell Phone Accessories Brand with 25,000 SKUs and 14 Years in Business – Generates 90,000 Monthly Uniques
We are a direct-to-consumer eCommerce brand specializing in cell phone accessories. With over 25,000 SKUs and 14 years of experience, we offer a wide selection of brand name mobile phone cases. Our operations are highly automated, requiring minimal work from the buyer. We have strong relationships with vendors, allowing us to quickly add new phone case models as they become available. Our marketing strategy includes closely monitoring new phone releases and running PPC ads on Google, Bing, and Facebook. We have a large customer base and significant growth opportunities in the smartphone industry.
OPERATIONS
Our operations are highly automated, requiring minimal work from the buyer. We have several employees who manage daily operations, including customer service. Products are delivered from vendors, scanned, packed, and shipped out from our warehouse. Our website is updated weekly with new product listings to boost sales. We have a repeat customer rate of 11% and an average order value of $21.60. Our sales peak during the holidays, and we have a strong relationship with our vendors to secure inventory of new products.
We have strong relationships with our vendors, allowing us to quickly add new phone case models to our inventory as they become available. Our products are delivered from the vendors to our warehouse, where they are scanned, packed, and shipped out to customers. We utilize a combination of shipping carriers and offer free shipping worldwide. Our supply and logistics operations are well-established and efficient, ensuring prompt delivery to our customers.
MARKETING AND KEY METRICS
A significant aspect of our marketing plan is closely monitoring news releases from manufacturers and vendors about new phones and related devices being introduced to the market. This allows us to build our ad campaigns around these news releases, tapping into buyers eager to purchase the latest smartphone with an enticing offer to also get a case for it. We have been particularly successful running PPC ads on Google, which accounts for 78% of our sales. We also advertise on the shopping networks in the UK, Canada, and the US, as well as on Bing and Facebook. We have an email database of over 94,000 subscribers, and we regularly send out email campaigns to drive engagement and website traffic. We also utilize social media platforms like Instagram and Facebook to drive organic traffic to our website, which is currently averaging over 90,000 unique monthly visitors.
Our primary sales channel is our website, where customers can browse and purchase our cell phone accessories. We also have significant growth opportunities in expanding our presence on other eCommerce platforms like Amazon, eBay, and Walmart. By listing our products on these popular platforms, we can tap into their existing customer bases and reach a wider audience. Furthermore, we can offer additional post-sale products such as warranties and repairs to further enhance our sales and revenue growth.
Our key metrics include average order value, repeat customer rate, unique monthly visitors, email database size, sales by advertising channel, and conversion rates. By closely monitoring these metrics, we can assess the effectiveness of our marketing strategies and make adjustments as needed to improve performance and drive growth.
Our customer base consists of smartphone owners who are in need of protective cases and accessories for their devices. We cater to a wide range of customers, from individuals looking for fashionable cases to businesses purchasing bulk orders for employee devices. With over 14 years of experience and a large product inventory, we have built a loyal customer base that appreciates our wide selection, competitive pricing, and prompt customer service.
BUSINESS MODEL & RESOURCES NEEDED
We have a dedicated team of employees who handle various aspects of our operations, including customer service, product scanning and packing, and website advertising updates. The current ownership spends only 2 hours per week operating the business, with the majority of tasks being handled by employees. With the proper training and delegation of responsibilities, the human resources required to run this business can be easily managed and scaled.
THE INDUSTRY
The cell phone accessories industry is a rapidly growing market, driven by the increasing dependence on smartphones in our daily lives. With the global smartphone market projected to reach $982 billion by 2031, the demand for cell phone accessories is expected to continue to rise. Our company focuses on offering a wide selection of phone cases and related accessories for popular smartphone brands like Apple, Samsung, Google, Motorola, and Tablet. We also stay updated with the latest phone releases to cater to the changing trends and preferences of our customer base. The industry has witnessed significant growth in sales of cellular accessories, and we aim to capitalize on this growth through our competitive pricing and wide product range.
OPPORTUNITIES TO SCALE
There are several scale opportunities for our business. Firstly, we can expand our product listings onto popular eCommerce sites like Amazon, eBay, and Walmart. This will allow us to reach a larger customer base and increase our sales volume. Secondly, we can consider launching our own Private Label Brand offering unique and exclusive products. This will create opportunities for upsells and cross sells to our expanding customer base. Lastly, we can explore partnerships and collaborations with influencers or other brands to further expand our reach and visibility in the market. These scale opportunities will enable us to maximize our growth potential and drive increased profitability.
Asking Price: $800,000
Gross Income: $1,325,828
Cash Flow: $311,031
Year Established: 2008
Employees: 2
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