Cooking Kits Brand: Curated and Custom Designed Ecommerce Store with Wholesale Channels and Steady YOY Sales
This is a growing business that has experience selling cooking, food, and DIY products of its design to mid to high-income individuals. The brand offers fun, creativity, and education in a practical and sustainable gift. Its unique combination of the above-presented in a package that is well-branded, offers a high perceived value, and designed for an excellent customer experience. This business’s primary sales channels include eCommerce (70%) and wholesale (30%), with Amazon accounting for 66% of D2C sales. This brand has no employees, and two owners manage it comfortably without an excessive workload.
OPERATIONS
The raw materials for this business’s kits are sourced from China, while box and paper goods are sourced domestically. Each kit takes materials and services from approximately ten suppliers. The company has 17 suppliers ranging from overseas product vendors, freight forwarders, domestic spice vendors, packaging and printed goods, and shipping materials to kit assembly services. They design the products in-house, and manufacturing is done by highly accredited suppliers with whom they’ve built long-term partnerships.
All raw materials are sourced from overseas vendors and shipped to a kitting facility in California. This facility assembles each kit according to the product’s production tech pack. The business has 17 suppliers from overseas product vendors, domestic spice vendors, packaging and printed goods, shipping material, and kit assembly services. This brand has no employees, and the two owners manage it comfortably without an excessive workload.
MARKETING AND KEY METRICS
There is much potential for this brand to harness social media, influencer marketing, and expand into new eCommerce marketplaces and wholesale markets. Pinterest, TikTok, and Instagram are widely influential in the food and DIY sector, and a strategic campaign could offer an excellent ROI. They have set up accounts on Etsy and Walmart marketplaces, which are ready to launch. Enhancing and revamping the affiliate program would make an excellent addition to the business.
This brand has much potential for growth through social media and influencer marketing, expanding into new eCommerce marketplaces and wholesale markets. In addition, they’ve set up accounts on Etsy and Walmart marketplaces, which are ready to launch. Enhancing and revamping the affiliate program would make an excellent addition to the business.
The business’s primary sales channels include eCommerce (70%) and wholesale (30%), with Amazon accounting for 66% of D2C sales. The rest of D2C sales come from their growing Shopify-built website. This brand has no employees, and two owners manage it comfortably without an excessive workload. The raw materials for the kits are sourced from China, while box and paper goods are sourced domestically.
The typical customer for this business is a mid-to-high-income individual – typically married before kids or retired – with older, self-sufficient children. The brand offers a unique combination of fun, creativity and education in practical and sustainable gifts. The brand primarily focuses on the US market but offers international shipping as well.
BUSINESS MODEL & RESOURCES NEEDED
This brand has no employees, and the two owners comfortably manage it without an excessive workload. One of them focuses on coordinating with vendors, communicating with the production team, working on shipping, and handling financials. The other works on testing and developing new products, managing photography, packaging design, content creation, and marketing.
THE INDUSTRY
This online business is classified under the retail sector, specifically the cooking, food, and DIY sector. The business offers customers a unique combination of fun, creativity, and education in a package that is well-branded and offers a high perceived value. This brand specializes in selling curated custom-designed cooking kits for mid-to-high income individuals. Although the brand has a strong online presence, the kits also sell through physical wholesale outlets.
OPPORTUNITIES TO SCALE
A wide range of opportunities are open to this brand, from product expansion to new eCommerce marketplaces, wholesale market expansion, and social media and influencer marketing. The kits’ premium packaging makes them gift-ready and gives them a high perceived value that customers appreciate. Custom inserts create an impressive unboxing that is share-worthy with added shipping protection. Each kit is designed to highlight its unique experience with a set of brand standards to keep it cohesive.
Asking Price: $750,000
Gross Income: $796,073
Cash Flow: $208,851
Year Established: 2016
Employees: 1
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
