Creating a Profitable Amazon-Branded Consumer Product Line in the Lawn & Garden Category
This eCommerce offering is for a consumer product brand primarily sold on Amazon.com. In fact, one of the SKUs sold in this offering is currently a BEST SELLER in the Lawn Mower Covers category. The brand and its associated intellectual property were set up to offer a unique solution for lawn mowers that are usually open to the elements, and thus, more susceptible to the elements. This is an evergreen product line with a tremendous amount of upside, not just in expanding sales into other channels, but also by opening up the product to additional solutions.
OPERATIONS
With measurable growth since inception, nearly perfect ratings and reviews, and a high margin, low overhead FBA model, the company has been able to maximize profits and minimized risk with less than a single labor hour per day spent to keep revenue flowing – literally anyone with common sense a few hours per week can own and operate this business today, and immediately begin to reap the rewards.
All products are sold via Amazon’s Fulfilled by Amazon (FBA) warehousing solution, which means that no warehouse or office space of any kind is necessary, and the majority of customer service issues are managed directly by Amazon.
MARKETING AND KEY METRICS
The products are highly rated and have nearly perfect reviews on Amazon, which serves as the primary marketing channel for the business. There is a lot of potential for growth in marketing through other channels such as social media and building a standalone e-commerce storefront.
There is a lot of potential for growth in expanding sales channels beyond Amazon, such as social media and building a standalone e-commerce storefront. Additionally, the product line could be expanded to include related items or get into wholesaling.
The business has been growing since its inception with a gross income of $282,000 and a cash flow of $85,000. The company has one employee and was established in 2015.
The customer base for this business includes consumers who are in need of lawn mower covers and other lawn and garden products that are usually not protected from the elements.
BUSINESS MODEL & RESOURCES NEEDED
The company has one employee and requires minimal hours to operate.
THE INDUSTRY
The industry for this business is consumer products in the lawn and garden category. This category includes products such as lawn mowers, garden tools, and outdoor decor. The market for lawn and garden products is expected to continue growing and reach $104 billion by 2024. Examples of competitors in the space include John Deere, Home Depot, and Lowe’s.
OPPORTUNITIES TO SCALE
There is a lot of potential for scaling this business by expanding sales channels beyond Amazon, such as social media and building a standalone e-commerce storefront. Additionally, the product line could be expanded to include related items or get into wholesaling.
Asking Price: $205,000
Gross Income: $282,000
Cash Flow: $85,000
Year Established: 2015
Employees: 1
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