Customizable Checkout Solutions for Ecommerce Retailers with Low Churn and High Average Revenue Per Client
Website Closers is a software company that offers customizable checkout solutions for eCommerce retailers. Their software is specifically designed to boost eCommerce store revenue and profits by converting one-time buyers to recurring subscriptions. With unique features such as customer subscription management, orders and mass fulfillment, a fully customizable checkout, and automated integrations with popular systems, Website Closers provides a comprehensive solution for eCommerce retailers.
OPERATIONS
Website Closers operates by generating revenue from a percentage of additional sales they generate for their eCommerce clients. In addition, they also have revenue sources from setup fees, international setups, transaction fees, and fees from fraud alert services. The company has a low churn rate of less than 4%, indicating strong customer loyalty and recurring revenue. They have grown primarily through word-of-mouth referrals from satisfied clients and have the opportunity to further scale through digital marketing campaigns.
Website Closers manages customer subscriptions, orders, and mass fulfillment through their software. They also offer fully customizable shipping options by weight or country. Additionally, they provide merchant account management with fraud protection and chargeback mitigation to ensure smooth operations for their clients.
MARKETING AND KEY METRICS
Website Closers has achieved steady growth and a large client base through word-of-mouth referrals from satisfied clients. They have not relied on advertising but have the opportunity to further grow their sales and reach through digital marketing strategies such as PPC ads, email marketing, social media marketing, influencer marketing, video marketing, and developing an affiliate network.
Website Closers has achieved steady sales growth primarily through word-of-mouth referrals. However, there is significant growth potential by investing in digital marketing campaigns. They can implement PPC ads, email marketing, social media marketing, influencer marketing, video marketing, and develop their affiliate network to further expand their sales channels.
The key metrics for Website Closers include the low churn rate of less than 4%, average revenue of $6,000 per month per client, and the total revenue generated through additional sales, setup fees, international setups, transaction fees, and fees from fraud alert services.
Website Closers primarily serves small and medium-sized eCommerce retailers. They have a large client base in the United States, and their platform also appeals to a growing number of clients in Europe. Their clients appreciate the additional recurring revenue and benefits provided by Website Closers’ software to enhance their eCommerce businesses.
BUSINESS MODEL & RESOURCES NEEDED
Website Closers has an experienced team of 8 full-time and 2 part-time employees who handle daily operations, including merchant account onboarding, project management, technical support, and software development. All employees are contract-based.
THE INDUSTRY
Website Closers operates in the SaaS industry, specifically targeting eCommerce retailers. SaaS solutions have become essential tools for eCommerce businesses, with an estimated 80% of online businesses using SaaS subscriptions. The B2B SaaS market is projected to reach $623 billion by 2023. Website Closers offers a unique software platform that helps eCommerce retailers boost revenue and profits through recurring subscriptions.
OPPORTUNITIES TO SCALE
Website Closers has several scale opportunities available to them. They can invest in a digital marketing campaign to increase their customer base and revenue. They can also develop additional features that are being requested by their clients. Furthermore, they can expand their offerings to target international markets and increase setup fees for international setups.
Asking Price: $8,685,000
Gross Income: $2,749,884
Cash Flow: $1,747,867
Year Established: 2021
Employees: 13
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