Data Recovery Tools Brand with Strong TikTok Following – Ready to Scale!
This tech-enabled CPG brand offers in-house branded products for data recovery tools to help users protect their personal and business data from unexpected loss. They sell their products exclusively through an eCommerce website, with an average order value of $75. The brand has a strong social media presence and a solid TikTok following. The company has a unique marketing strategy, with a focus on social media marketing, email campaigns, and expanding their sales channels. Their human resources currently consist of one owner and a full-time virtual assistant, with 10 hours per week of commitment from the owner. The company has tremendous growth potential, with opportunities for scaling and expanding their customer base.
OPERATIONS
The company’s operations consist of sourcing products from their main supplier, stocking up to $50,000+ in inventory, and shipping orders from a 3PL warehouse with privately labeled boxes containing the company logo and an instruction manual. Their products include a portable recovery converter, a PC to PC USB dual data link, a portable mini storage device, memory card readers, and an air duster.
The company sources its products from a main supplier and stocks up to $50,000+ in inventory as needed. Orders are shipped from a 3PL warehouse in privately labeled boxes with an instruction manual.
MARKETING AND KEY METRICS
The company has a solid social media strategy on platforms such as Instagram and Facebook, including over 4,000 Instagram followers and 1,700 Facebook followers. They have also utilized TikTok to boost their organic traffic, with 170,000+ unique monthly visitors. Email marketing with 10,000+ subscribers and weekly campaigns has also been effective for promotions and upsells.
The company has opportunities to scale and grow by expanding sales channels to include popular eCommerce platforms such as Amazon, eBay, and Walmart. There is also potential to launch their first SEO program and to expand onto additional social media platforms such as YouTube.
Key metrics include a steady year-round sales revenue with a 15% repeat customer rate. The company has a strong international reach with sales in countries such as Canada, Australia, and the UK. The data recovery software market, a highly demanded market, is projected to grow by 8% to $207 million by 2027.
The company’s customer base includes computer users across the globe who want to protect their personal and business data from unexpected loss. They have a strong international reach and repeat customer rate of 15%.
BUSINESS MODEL & RESOURCES NEEDED
The company’s human resources include one owner and a full-time virtual assistant who spends around 10 hours per week operating the business. The owner is responsible for running ads, creating scripts, and handling customer service.
THE INDUSTRY
Data recovery services are in high demand as individuals and businesses put more critical data online. The data recovery software market was valued at $126 million in 2021 and is projected to grow by 8% to $207 million by 2027. This company offers in-house branded products in the data recovery tools vertical to help customers keep their data safe.
OPPORTUNITIES TO SCALE
The company has multiple scale opportunities, including expanding sales channels to popular eCommerce platforms, launching an SEO program and blogging on their website, expanding to additional social media platforms, and expanding into new markets.
Asking Price: $1,200,000
Gross Income: $2,044,298
Cash Flow: $562,418
Year Established: 2021
Employees: 1
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