Diamond Award Winning Nutritional Supplements Ecommerce Brand – 73% YOY Growth
This wellness brand provides supplements, superfoods, and more to health-conscious customers across the USA. Selling only under their own brand which provides organic, vegan-friendly Nutritional Supplements for the growing wellness market, their products are manufactured in a USA GMP Certified, Diamond Awarded and Eco-Friendly facility inspected by the FDA and registered with the DEA. With a stable track record of 73% year over year growth in addition to their 100% positive Amazon rating, the company has major avenues to success through channel extension, subscription services, bundling packages, and increased advertising spend.
OPERATIONS
With a 97% Amazon FBA system, inventory is owned yet allows for an experienced team to handle packing at a reduced rate and more efficient speed. Carrying over 130 SKUs, the company uses PPC and social media as well as retargeting campaigns and SEO to maintain sales, ordering stock, and shipping products to contacts and warehouses.
The company’s supplements are manufactured in a USA based, GMP Certified, Diamond Awarded and Eco-Friendly manufacturing facility routinely inspected by the FDA and registered with the DEA. All products are made in the USA and purchased from a distribution center based in Colorado. The inventory is shipped to Austin, Texas and on to FBA warehouses.
MARKETING AND KEY METRICS
The marketing opportunities for this company include social media and paid media utilization, SEO, Affiliate Marketing, International Expansion, Extended Selling Platforms, and additional SKU lines.
Given the premise of the wellness industry, social media platforms such as Facebook & Instagram, are preferred for marketing. With only PPC & a minor presence on these platforms, there are immense opportunities for growth through more effective social media use, paid media use, retargeting campaigns, SEO, extended purchasing platforms, and SKU line additions. Some additional strategies include partnering with other wellness brands.
This strong eCommerce business has gross income of $1,706,366, a cash flow of $366,191, and was established in 2014. With a customer base that is experiencing 73% YoY growth, some key metrics would be social media engagement, affiliate marketing conversion rates, repeat orders, cost of acquiring a new customer, and marketing ROI.
The customer base for this business is health-conscious individuals and the wellness industry as a whole. Some areas to target might include lifestyle bloggers, those in fitness activities such as yoga and gym enthusiasts, health and wellness coaches, and other niche lifestyle enthusiasts.
BUSINESS MODEL & RESOURCES NEEDED
In addition to the owner, this business works with 4 subcontractors. These include a Seller Central Manager, an EBC and Image Creator, a Social Media Manager, and a Customer Care Representative – or they can be replaced with VA’s.
THE INDUSTRY
This company’s focus is on the rapidly growing wellness market, which is estimated to be worth over $4.2B. The wellness industry encompasses a broad range of products, from supplements and health foods to fitness equipment, and it is experiencing significant growth. Examples of other successful businesses in this industry include Thrive Market, Goop, Vida Glow, and Moon Juice.
OPPORTUNITIES TO SCALE
One of the most promising opportunities for additional success is through expansion into international markets. Additional strategies include social media and paid media utilization, SEO, affiliate marketing, extended selling platforms, new product launches, supplier and wholesale services, and extensions into existing brick-and-mortar storefronts or other wellness brands in the same arena.
Asking Price: $1,600,000
Gross Income: $1,706,366
Cash Flow: $366,191
Year Established: 2014
Employees: 4
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