Dynamic Clothing Brand with Huge Social Following: 300,000 Monthly Uniques and Growing Sales
The purpose-driven apparel brand is a niche eCommerce business that focuses on mental health, wellness, and self-love. They offer a diverse selection of products, including shirts, t-shirts, hoodies, and accessories, with positive and uplifting messages. With over 300 SKUs and an average order value of $45, they attract over 300,000 monthly visitors to their website and operate in multiple countries. The company also donates a percentage of profits to suicide prevention organizations and has a large social media following.
OPERATIONS
The company ships an average of 75 products per day and sees consistent sales throughout the year. They have a simple advertising strategy that includes social media marketing, paid media on Facebook, and an affiliates program. The owner spends around 4 hours per week managing the business, focusing on inventory management, advertising optimization, and maintaining supplier relationships. Customer service is handled by two employees.
The company utilizes dropship print-on-demand for their products, making it easy to add new products to their inventory. They have strong supplier relationships to ensure timely fulfillment and shipping. The company ships an average of 75 products per day.
MARKETING AND KEY METRICS
The company relies on word-of-mouth marketing and organic traffic generated by their strong social media presence. They have over 26,800 followers on Instagram and run paid media campaigns on Facebook. They could further expand their marketing efforts by utilizing paid media on Google, implementing email marketing campaigns, and optimizing their website for SEO.
The company has a strong online sales channel through their website, but there are opportunities for growth by expanding onto other eCommerce platforms such as Amazon, Walmart, and Etsy. These platforms can provide access to a larger customer base. By utilizing additional marketing strategies and expanding their product offerings, the company can increase sales and reach new customers.
Key metrics for the business include average order value, monthly website visitors, social media followers, customer reviews and testimonials, and the percentage of profits donated to suicide prevention organizations.
The company’s customer base consists of individuals who are interested in mental health, wellness, and self-love. They prioritize positivity and supporting a good cause, as the company donates a percentage of profits to suicide prevention organizations. The social media following and customer reviews indicate a loyal and engaged customer base.
BUSINESS MODEL & RESOURCES NEEDED
The business has two employees who handle customer service. The owner spends around 4 hours per week managing the operations, focusing on advertising optimization, inventory management, and supplier relationships.
THE INDUSTRY
The purpose-driven apparel brand operates in the eCommerce industry, specifically in the niche market of mental health-themed apparel. The industry has a high demand for products that promote positivity and wellness. The global apparel market was valued at 527.1 billion USD in 2020 and is projected to reach 842.7 billion USD by 2025. Examples of similar companies in the industry include Life is Good, which also emphasizes the positive impact of their products.
OPPORTUNITIES TO SCALE
There are multiple scale opportunities for the business. They can expand their advertising strategies by utilizing paid media on Google, implementing email marketing campaigns, and optimizing their website for SEO. They can also add new products to their inventory, introduce children’s sizes, create gift set bundles, and explore trademarking or copyrighting exclusive slogans. Expanding onto other eCommerce platforms and targeting international markets can also drive growth.
Asking Price: $1,500,000
Gross Income: $3,023,423
Cash Flow: $710,504
Year Established:
Employees: 2
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