Dynamic Ergonomic Furniture Brand with 335% YOY Revenue Growth
This private label furniture brand specializes in ergonomic and health-conscious office supplies. It offers high-quality products directly to consumers and has become a well-known name in the Standing Desk, Mobile Workstation, and Standing Desk Converters space. The brand has shown an exceptional growth rate of 335% Year Over Year Revenue Growth, which is expected to continue due to the increasing trend of remote work and the need for health-conscious products.
OPERATIONS
The brand utilizes a fully in-stock model to efficiently manage 65% of product shipment through FBA and 35% through FBM. It currently offers over 50 unique products with an average order value of $149 and has six upcoming products in the launch pipeline. The company requires a weekly commitment of 40 hours from the current ownership responsible for various operational tasks, such as product development, Amazon PPC management, and more.
The brand currently ships 65% of its products through FBA and 35% through FBM. The company leverages Net 75 on home office product orders. Future growth opportunity includes the potential launch of a wholesale program and international marketplace expansion.
MARKETING AND KEY METRICS
The brand has no current social media presence, providing an opportunity for social media marketing on platforms such as Instagram, Pinterest, TikTok, Facebook, and LinkedIn. The products can fit seamlessly into the health and wellness movement and potentially reach a broader audience. Additionally, advertisements on Facebook and LinkedIn are feasible avenues for driving additional sales.
The brand has two prominent Amazon storefronts in the US and Canadian platforms, along with a presence on various marketplaces such as eBay, Walmart, Shopify, Home Depot, Lowes, Target+, Overstock, and Wayfair. Potential sales growth opportunities include developing strong relationships in the B2B and B2Gov markets.
The brand has an exceptional growth rate of 335% Year Over Year Revenue Growth, an average order value of $149, an estimated $1,314,300 cash flow, an $11,842,400 gross income, and a Net 75 model on home office product orders.
The brand caters to a health-conscious and remote work audience, providing high-quality ergonomic office supplies. With an average order value of $149, the brand primarily sells its products through Amazon, with potentially expandable sales channels in the B2B and B2Gov markets.
BUSINESS MODEL & RESOURCES NEEDED
The company is operated by nine experienced staff members, which include three remote customer service representatives, two product packers, a customer service manager, a category manager, an operations manager, and a president who manages asset allocation and negotiates contracts.
THE INDUSTRY
Ergonomic and health-conscious office supplies have become an integral aspect of the office and remote work industry, with increased demand due to the current pandemic. Emerging technologies, coupled with the home office movement, have made this industry a profitable and growing market. The brand’s competition includes other office supply retailers, but its specialization in ergonomic and health-conscious products offers a unique advantage.
OPPORTUNITIES TO SCALE
The brand’s exceptional growth rate and strong product line provide multiple opportunities for scaling, such as launching a wholesale program, international marketplace expansion, and developing relationships in the B2B and B2Gov markets. Proprietary products and designs can further differentiate the brand in the competitive ergonomic office supplies market.
Asking Price: $5,500,000
Gross Income: $11,842,400
Cash Flow: $1,314,300
Year Established: 2011
Employees: 9
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