Dynamic Superfood Supplement Ecommerce Store with Two In-House Brands and Robust Year-Over-Year Growth
We are a leading provider of nutritional supplements, oils, and superfoods. Our two in-house brands offer a wide variety of high-quality products that cater to the health-conscious consumer. With strong year-over-year growth and a repeat wholesale business, we have established ourselves as a trusted name in the industry.
OPERATIONS
Our business operates through multiple channels, including branded DTC consumer websites, Amazon, and a dedicated wholesale website. We have a well-rounded product portfolio with 152 offerings, ensuring that we cater to a diverse range of customer needs. Our products are sourced from multiple suppliers, with a focus on organic, sustainable, and all-natural options.
We have established relationships with multiple suppliers, allowing us to source high-quality ingredients for our products. Our supply chain includes both local and international sources, with an emphasis on organic, sustainable, and all-natural options. We maintain a predominantly stock inventory model, relying on 3PL partners and Amazon warehouses for storage and fulfillment.
MARKETING AND KEY METRICS
While we have done minimal marketing to date, there are significant scale opportunities available. By implementing an aggressive social media marketing strategy, engaging with followers, and exploring channels like Pinterest and Google, we can increase brand visibility and drive sales. Additionally, subscription services and affiliate advertising present lucrative avenues for growth.
Our sales channels include branded DTC consumer websites and Amazon, as well as a dedicated wholesale website. With our strong year-over-year growth and repeat wholesale business model, we have ample opportunities for expansion. By implementing a robust social media marketing strategy, engaging with followers, and exploring additional marketing channels, we can further drive sales and reach a larger audience.
Some key metrics for our business include strong year-over-year growth, a repeat wholesale business model, and a diverse customer base. We maintain a stock inventory model, with most products housed at 3PL partners and Amazon warehouses. Our inventory management is efficient, and we experience consistent cash flow throughout the year.
Our customer base is diverse, with a broad demographic range. Our typical customers are health-conscious individuals, particularly women between the ages of 25 and 55, who are interested in fitness, yoga, and clean eating. They value the traceability of the products they consume and prioritize their overall health and wellness. We also have wholesale customers who appreciate the quality and variety of our products.
BUSINESS MODEL & RESOURCES NEEDED
Our lean team consists of the owner, who focuses on team management, logistics, and new product development. We also have a virtual assistant, graphic designer, and customer service agent. Additional services such as storage and fulfillment, PPC, and design are outsourced.
THE INDUSTRY
The health and wellness industry is experiencing significant growth, driven by the increasing awareness of the importance of nutrition and wellness. Consumers are seeking convenient ways to meet their daily nutrient requirements, leading to a rising demand for dietary supplements. Our company operates in this thriving industry, offering high-quality products that cater to the health-conscious consumer. With our two in-house brands and diverse product portfolio, we are well-positioned to capitalize on the industry’s growth. Examples of other companies in the industry include GNC, Nature’s Bounty, and Nutrilite.
OPPORTUNITIES TO SCALE
There are numerous scale opportunities available for our business. By implementing an aggressive social media marketing strategy, engaging with followers, and exploring channels like Pinterest and Google, we can increase brand visibility and drive sales. Additionally, subscription services and affiliate advertising present lucrative avenues for growth. Expanding our wholesale program and exploring partnerships with influencers can also help us reach a wider customer base.
Asking Price: $1,700,000
Gross Income: $2,358,838
Cash Flow: $555,658
Year Established: 2010
Employees: 3
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