Eco-Friendly Odor Removal Cleaners: Branded Organic Products for a Cleaner Home
This is an eCommerce internet retailer that offers a comprehensive line of 100% organic, eco-friendly odor neutralizer and cleaning products for both business and consumer buyers. The company has experienced steady sales throughout the year, having realized a 15% year-over-year growth rate, thanks to market-spanning 100% organic ingredients. Its dominance in the space is evidenced by the six website storefronts and its Amazon.com platform. The company is known for its low overhead realizing healthy profits and is relocatable and operable from virtually anywhere in the world.
OPERATIONS
Ownership of the company has built it into the single largest and most influential distributor of their primarily product line. With the possibility of acquiring the manufacturer of the product outright, the business’s relationship management has been exceptional. With almost zero advertising investment, the company has realized profitable growth since inception. This organic revenue stream is positively primed to explode with minimal investment, given its presence on Walmart, Jet, Buy.com, and other storefronts.
The bulk of the business logistics, such as fulfilment on Amazon, is handled by the manufacturer, ensuring that the business has very little overhead or on-hand inventory requirements. As such, it is essentially a low overhead business model that is relocatable and operational from almost any part of the world.
MARKETING AND KEY METRICS
The company enjoys a broad sales channel through which it has realized a steady flow of healthy profits. With a well-known brand that is 100% organic and eco-friendly, the business does not require substantial advertising to achieve strong sales numbers. Nonetheless, it presently has a strong online presence spanning social media networks such as Facebook, Twitter, LinkedIn, and Instagram.
The company enjoys a presence on several storefronts, including WalMart, Jet, Buy.com, and Amazon.com. Its dominance is evident in the 15% year-over-year growth rate and six website storefronts. It remains ripe for massive scale opportunities as it is only minimally advertised and advertised using organic revenue sources.
The company has six website storefronts and an Amazon.com platform, enjoying a year-over-year growth rate of 15%. The brand is known for its 100% organic, eco-friendly ingredients, which are popular with both businesses and consumers. It has realized steady sales throughout the year, with negligible seasonality.
The company has a broad customer base, spanning both businesses and consumers. These customer bases are drawn to the brand’s 100% organic and eco-friendly products, which prioritize health and are environmentally friendly.
BUSINESS MODEL & RESOURCES NEEDED
The company’s success can be attributed to the efforts of two employees who rely on software to run the website. As the company is operationally lean and nimble, it does not require many employees to fulfill crucial roles.
THE INDUSTRY
Organic and eco-friendly cleaning products are of increasing interest to consumers and businesses alike. The company competes favorably within this industry, branding 100% organic products for odor-neutralizing and cleaning purposes. The market for such products is expected to grow in the future as awareness of the benefits of organic and eco-friendly alternatives increases. Other brands in this industry include Honest Company, Ecos, Seventh Generation, and Astonish.
OPPORTUNITIES TO SCALE
The company presently specializes in odor neutralizers and cleaning products. However, a new buyer has multiple scale opportunities on day one. Firstly, the company could branch out into other organic and eco-friendly product lines, given that there is a growing market for such products. Secondly, scaling the existing product line is also very feasible, as the business has yet to realize its full potential on Walmart, Jet, Buy.com, and other storefronts.
Asking Price: $349,000
Gross Income: $204,806
Cash Flow: $96,912
Year Established: 2008
Employees: 2
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