Ecommerce Business Selling Baby Gear and Supplies on Amazon and eBay
An established ecommerce company in the baby gear and supplies segment selling organic traffic. The company sells on its website, Amazon, and Ebay for in-demand products with a low working capital model. The company offers 1,400 items, primarily strollers, car seats, and baby bedding, with an average ticket price of $325 per purchase. The owner spends 5-10 hours per week on the business, with three employees. The inventory is purchased from top-shelf brand vendors, with the majority shipped from a warehouse with additional items drop-shipped from manufacturer facilities.
OPERATIONS
The company primarily sells on its website with 20% of sales coming from Amazon and Ebay. The company has a strong following on social media networks Twitter, Facebook, Instagram, and Pinterest, with an email list of 30,000 subscribers. The owner spends 5-10 hours per week on the business while two full-time and one part-time employee manage daily business operations.
The inventory is purchased from top-shelf brand vendors, with the majority shipped from a warehouse with additional items drop-shipped from manufacturer facilities. The company currently purchases in-house inventory on a rotating 2-week schedule.
MARKETING AND KEY METRICS
The company has minimal marketing effort, with almost nothing spent on advertising, SMO/SEM/SEO, and paid advertising campaigns. The company is primed for expansion, with paid advertising only the tip of the iceberg for rapid growth.
The company primarily sells on its website with 20% of sales coming from Amazon and Ebay.
The company has a highly reliable customer demographic, specifically mothers aged 20-30. The company has an average ticket price of $325 per purchase, and the owner spends 5-10 hours per week on the business.
The company has a highly reliable customer demographic, specifically mothers aged 20-30.
BUSINESS MODEL & RESOURCES NEEDED
Two full-time and one part-time employee manage daily business operations, with the owner spending 5-10 hours per week on the business.
THE INDUSTRY
The company operates in the highly lucrative baby space, selling in-demand products like strollers, car seats, and baby bedding. The market size is projected to reach US$ 16.78 Billion by 2027, with key players such as Chicco, Graco Children’s Products, etc.
OPPORTUNITIES TO SCALE
The company is primed for expansion, with paid advertising campaigns being one aspect of rapid growth. Other opportunities include launching the company on various marketplaces such as Walmart and Target or opening brick-and-mortar stores.
Asking Price: $400,000
Gross Income: $420,000
Cash Flow: $160,000
Year Established: 2007
Employees: 4
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