Ecommerce Website Selling Unique and Spiritual Goods – Low Risk Profile
This eCommerce Retailer has gained immense popularity on social media platforms. They offer special, spiritual products that are hard to find elsewhere, including jewelry, apparel, backpacks, footwear, and unique home decor. With a strong presence on Facebook and Instagram, they have a high repeat customer rate and operate with little overhead or up-front inventory purchases.
OPERATIONS
The company operates through a streamlined website, ordering unique products on demand and drop shipping them directly to customers. They have a strong foundation of customer demographic and purchasing data, with over 15k orders in under 2 years, generating $505k in total sales value. There is room for growth through additional marketing channels and expanding their product lines.
The company operates with a drop shipping model, ordering unique pieces on demand that are then shipped directly to customers. This allows for little to no overhead or up-front inventory purchases, making it a low-risk model in the eCommerce space.
MARKETING AND KEY METRICS
The company leverages strong marketing channels such as Facebook and Instagram to gain awareness and traction and drive conversions. With a solid foundation and impressive results, there is potential to expand marketing efforts to Google, Pinterest, YouTube, TikTok, and other sales channels like eBay, Target, and Amazon.
The company’s sales channel primarily operates through their own website. To drive further growth, the company can expand its sales and marketing efforts to additional platforms such as Google, Pinterest, YouTube, TikTok, and other sales channels like eBay, Target, and Amazon.
The company has over 690 SKUs with an Average Order Value of $31.81. They have a strong foundation of customer demographic and purchasing data, allowing for additional repeat sales. They currently achieve a 16X Return on Advertising Spend (ROAS) and have large visitor traffic on their website.
The company’s customer base consists of individuals interested in spirituality, holistic wellness, and alternative lifestyles. Their products appeal specifically to those who are seeking unique and exclusive spiritual items. The customer base spans globally, with over 15k orders from around the world in under 2 years.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 2 full-time and 5 part-time employees. The owner dedicates about 3 hours daily and a maximum of 15 hours weekly to coordinate with staff, track customer concerns, manage order fulfillment, supervise advertising direction, and handle payroll. With the addition of a Virtual Assistant Supervisor, these responsibilities can be delegated.
THE INDUSTRY
The company operates in the eCommerce industry, specifically in the niche market of spiritual products. This industry has seen significant growth in recent years, driven by the increasing popularity of mindfulness, holistic wellness, and alternative spirituality. Examples of similar eCommerce businesses in this industry include online retailers of crystals, essential oils, meditation accessories, and natural healing products.
OPPORTUNITIES TO SCALE
There are multiple scale opportunities for this business. The company can expand its marketing efforts to reach a wider audience and drive more sales. They can also expand their product lines to offer a greater variety of spiritual products. Additionally, the company can explore international expansion through platforms like Amazon. These opportunities will help increase the company’s revenue and value.
Asking Price: $325,000
Gross Income: $765,297
Cash Flow: $108,907
Year Established: 2018
Employees: 7
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
