Elderly Care Retailer: Online Shopping Made Easy
This Doctor Branded Health & Wellness Consumer Products Company primarily focuses on Senior Living In-home Ergonomics and Comfort Products. The business has achieved substantial growth with selling through Amazon and Shopify, showing 390% YOY growth in 2018. The Amazon storefront provides the majority of traffic and sales, with a $31 average ticket value and a 4.0-star rating or higher across the lineup. The business model is highly automated with hands-off supplier relationships and Amazon FBA fulfillment. This is an agile and portable profit center that requires less than 30 labor hours per week from the ownership and in-house staff.
OPERATIONS
The business relies on Amazon and Shopify to sell its senior living ergonomic and comfort products. The business already has a hands-off supplier relationship and 100% Amazon FBA fulfillment. The business model is highly automated, and the in-house staff invests less than thirty labor hours weekly, making this a portable profit center and an agile business.
The business has a hands-off supplier relationship and 100% Amazon FBA fulfillment. This process allows for a highly automated, nearly turn-key business model to produce a portable and agile business with less than 30 labor hours per week.
MARKETING AND KEY METRICS
The business primarily relies on Amazon to drive traffic and sales. While there is no comprehensive paid advertising campaign or social media presence for the retailer, with nominal investments in basic advertising, the business can increase its traffic and capture market shares more competently.
The business primarily relies on Amazon and Shopify for its sales channel. Amazon currently drives the majority of traffic for the company and generates sales pitch for the Shopify website.
The business retains an average ticket value of $31 with a 4.0-star rating or higher on Amazon. Since inception, the business’s success story shows an achievement of substantial growth with little to no marketing investment in terms of SEO or social, posting 390% YOY growth for 2018 with exceptionally low OPEX. With over 14,000 monthly visitors to the Amazon storefront, the business has great potential for growth in market share capture.
The business primarily focuses on the senior living category, with a product portfolio of comfort and ergonomics. The customer base includes seniors living at home or in senior living facilities who are looking for safe, cost-effective comfort products.
BUSINESS MODEL & RESOURCES NEEDED
The business includes one employee in-house staff who invests less than thirty labor hours weekly. The business is an almost entirely automated, nearly turn-key business model, so it does not require much in the way of human resources.
THE INDUSTRY
The business focuses on the senior living demographic that has recently turned to Amazon and other eCommerce channels to ease the financial burden of ancillary but everyday used comfort and ergonomics products. Insurance and Medicaid coverage enrollment rates at all-time low due to the political and litigious landscape in the US, an increasingly growing baby boomer demographic make this the perfect time to enter this segment. Comfort and ergonomics product sales will be increased to ease costs and minimize the space needed to care for seniors and seniors at home.
OPPORTUNITIES TO SCALE
The business has several growth opportunities, including a comprehensive paid advertising campaign and social media presence. The company’s general machinery is already poised for growth and can capitalize on the growth opportunities. Given the right platform, the company can expand its market share and grow its customer base.
Asking Price: $550,000
Gross Income: $1,172,232
Cash Flow: $167,473
Year Established: 2016
Employees: 1
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
