Electric Standard Wheelchairs: 10X TTM Sales and Earnings Growth with Direct-to-Consumer and Amazon Sales Channels
This eCommerce brand specializes in selling electric and standard wheelchairs and other mobility products, primarily for patients with severe mobility disorders. The company has experienced a massive 10X increase in sales and earnings growth over the TTM, with another 2X growth planned for the balance of the 2022 fiscal year. The company sells products via their Shopify website and through a recently launched Amazon storefront. Operations are lean and run by one full-time sales and customer service representative. Products are sourced from a private manufacturer who custom makes the products for this business with the company logo, customized manual, and packaging. The typical customer is an older consumer with mobility needs and who prefers electric wheelchairs over manual ones.
OPERATIONS
This lean and profitable business requires only one full-time sales and customer service representative. Warehousing, call center, and bookkeeping services are outsourced, with all orders shipped from a 3PL in the US. Products are sourced from a private manufacturer who custom makes the products for this business. The products are then warehoused in the US before shipping to customers.
Products are sourced from a private manufacturer who makes the products with the company logo, packaging, and manual. Inventory is maintained at around $100,000 to $120,000, with turnaround times swift, making it possible for management to order more inventory frequently. No stock is stored at the manufacturer, and after orders are placed and go to China, payments are only made once the products are ready to ship. All orders are shipped from a 3PL in the US.
MARKETING AND KEY METRICS
Sales for this company are primarily generated through a Shopify website, with relatively new sales channels through Amazon. The company has experienced 13X return on ad spend through strategic Facebook, Google, and Microsoft ads. The company has not yet tapped into email marketing opportunities, affiliate marketing, or wholesale strategies, all of which show potential for great ROI.
The company sells products through a Shopify website, with sales channels recently expanded through Amazon. There’s enormous potential for growth on Amazon, with a focused brand strategy able to double or even triple revenue. The company has not yet expanded into wholesale channels, which would allow selling products directly to facilities with customers in need.
The key metrics for this mobility products eCommerce brand center around their sales volume and earnings growth. The company has experienced a 10X increase in both metrics over the TTM, with another 2X growth planned for the rest of the 2022 fiscal year. The company has not yet fully tapped into potential marketing opportunities, such as email, affiliate, and wholesale marketing. Expanding into these channels could further accelerate growth.
The typical customer for this brand is an older person with mobility needs, particularly those who experience issues with mobility due to severe illnesses and neurological conditions. These customers tend to be repeat customers who come back for mobility accessories for their chairs.
BUSINESS MODEL & RESOURCES NEEDED
The eCommerce brand requires only one full-time employee in sales and customer service, with other services outsourced. The typical customer is an older individual with mobility needs, and their orders and customer service queries are easily managed by one employee.
THE INDUSTRY
This mobility products eCommerce brand falls within the healthcare industry. The market for mobility products such as electric wheelchairs is large and growing, especially for patients with severe mobility disorders and neurological conditions that hamper their daily lives. Electric wheelchairs are gaining popularity because of their benefits, such as ease of use, convenience, and unproblematic usage. They are often used by patients who cannot use manual wheelchairs or desire to cover longer wheelchair distances. Examples of competitors in this market include Pride Mobility, Invacare, Drive Medical, Sunrise Medical, and Golden Technologies.
OPPORTUNITIES TO SCALE
This eCommerce brand has enormous potential for growth, primarily through an expanded product line and opening on eCommerce websites like Amazon and Walmart. The company also has highly prosperous chances of building and marketing wholesale programs directly to facilities with customers in need. Wholesale, affiliate, and email marketing strategies remain untapped opportunities for driving sales growth.
Asking Price: $2,500,000
Gross Income: $1,829,584
Cash Flow: $734,138
Year Established: 2021
Employees: 1
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