Essential Oil Diffusers & Accessories Brand: Unique Offerings & Strong Growth on Amazon FBA
This eCommerce seller is a market leader within the Essential Oils, Diffusers and Accessories Vertical. Carrying only trademarked SKUs, they drive incredible brand loyalty along with consistent 5-star reviews. Growing rapidly, this brand has earned a 99% positive lifetime review rating with more than 4 years in business. They are well known for their extremely appealing diffusers as well as their wide range of essential oil accessories. With immense opportunity for scale, expansion into providing essential oils as a standalone product line is an immediate opportunity.
OPERATIONS
This company utilizes an interim storage warehouse (3PL) along with Amazon FBA to fulfill orders. They have strong ties to their vendors and plenty of opportunity to expand their SKUs. They spend 10-15 hours per week running and scaling the business, and employ a website developer, copywriter, customer service representative, and virtual assistant for Amazon management.
This company utilizes an interim storage warehouse (3PL) along with Amazon FBA to fill orders. They have strong ties to their vendors and plenty of opportunity to expand their SKUs.
MARKETING AND KEY METRICS
The company engages in link building, thought leadership, affiliate and influencer marketing, Amazon PPC, Email Outreach, and ChatBot Marketing. Current ChatBot marketing functions have more than 4,000 subscribers. There are opportunities for further engagement via Instagram and Pinterest, as well as expansion into selling platforms such as Walmart.com.
Currently, the company sells through their own website, Etsy, and Amazon.com. Opportunities for rapid scale include additional channels such as Target.com, Bed Bath & Beyond, and other big box stores.
The company has achieved strong profit margins due to its impactful marketing mix. They have a high repeat customer rate and excellent branding. Their 99% positive lifetime review rating and consistent 5-star reviews demonstrate their success in providing high-quality products.
The company has a loyal customer base in the essential oils and wellness market.
BUSINESS MODEL & RESOURCES NEEDED
The current owners spend 10-15 hours per week running and scaling the business. They employ a website developer, copywriter, customer service representative, and virtual assistant for Amazon management.
THE INDUSTRY
The essential oils market has been skyrocketing due to the widespread health and wellness movement along with global self-care trends, something that has been even more notable during COVID-19. This brand is well positioned to bring phenomenal success to any capable buyer.
OPPORTUNITIES TO SCALE
Immediate opportunities for scale include expanding into providing essential oils as a standalone product line and selling internationally and in brick and mortar wellness stores. They can also expand their consumer rewards, build up their brand off Amazon, and extend their selling platforms to places like Walmart.com.
Asking Price: $750,000
Gross Income: $1,210,255
Cash Flow: $168,652
Year Established: 2015
Employees: 4
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