Established Branded Ecommerce Company in Lingerie, Fitness, and Weight Loss Sectors

The company is an online retail business focused primarily on selling lingerie and waist training products. They have also expanded their offerings into adjacent categories such as maternity wear, gym and workout gear, swimwear, dresses, and shaping leggings. The company is fully branded, offering only its proprietary products and maintaining sustainability and transparency in its supply chain. As the company continues to grow, it seeks to expand further into new product lines and sales channels.

OPERATIONS

The company’s operations center primarily around its fully branded website. They have not yet begun selling product on Amazon, a significant growth opportunity that could be easily achieved by utilizing Amazon’s Fulfilled By Amazon (FBA) program. The company seeks to expand further into affiliate marketing, wholesale opportunities, and brick-and-mortar distribution.

The company sources only fully branded items, maintaining sustainability and transparency in its supply chain. It has flexibility in sourcing new products, and has a low inventory risk model.

MARKETING AND KEY METRICS

Marketing efforts are focused on the company’s fully branded website, with no current sales generated via Amazon. The company seeks to expand into Amazon to quickly increase sales, and also expand its affiliate marketing program.

The company currently focuses its sales efforts on its own branded website, and seeks to expand into Amazon and wholesale channels.

The company has strong potential for growth and expansion, with opportunities in International markets, Amazon, wholesale channels, affiliate marketing, and expanding product lines. Additionally, the company’s fully branded approach to sales provides higher overall profit margins.

The customer base is focused on individuals looking to improve their appearance and body confidence. The company’s products target men and women who are looking to lose weight or enhance their physique.

BUSINESS MODEL & RESOURCES NEEDED

The company has a small team of employees, with only three full-time employees.

THE INDUSTRY

The online retail industry has seen a significant increase in recent years, with more and more consumers embracing e-commerce for all of their shopping needs. The company’s products, focused on helping men and women look and feel better about their bodies, fall into the larger weight loss and fitness industry. Products in this industry, such as workout gear, shaping leggings, and waist trainers have seen massive growth in the last two decades.

OPPORTUNITIES TO SCALE

The company has strong opportunities for further expansion, including expanding into affiliate marketing, wholesale channels, brick-and-mortar distribution, and International markets. The company branding approach additionally provides increased profit margins. Additionally, the company’s products fall within a growing industry that is projected to continue expanding.

Asking Price: $3,995,000
Gross Income: $2,080,299
Cash Flow: $968,403
Year Established: 2014
Employees: 3

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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