Established Ecommerce Business in RV Accessories: 500+ SKUs in Water Filtration Systems & Accessories
The business is a Mature, 28 Year Established eCommerce retailer in the Outdoor Recreation Sector, more specifically, the RV vertical. Offering 514 Branded SKUs of RV water filtration systems including canisters, cartridges, water pumps, fittings, mounting brackets, pressure regulators switches, and purifying chemical products, this company provides premium quality, US-made water purification productions with the best customer service in the industry. This niche retailer sees consistent performance and great margins with over 150 visitors to its site per day and an average ticket value of $133.99.
OPERATIONS
Currently set up on a hybrid shipping platform, only 9% of products are drop shipped and the remaining is stocked and shipped. A third-party fulfillment center and warehouse manages inventory and ships orders daily. With streamlined operations, ownership only works up to 20 hours per week maintaining the business. Little storage is needed, making this opportunity a completely relocatable company that can be operated anywhere in the world.
Third-party fulfillment center and warehouse manages inventory and ships orders daily. A hybrid shipping platform is set up with only 9% dropshipping.
MARKETING AND KEY METRICS
New ownership can quickly increase the current limited marketing with little investment if they increase SEO and Google AdWords, branch out to YouTube, or create successful email marketing campaigns by increasing its existing contact list of 1,100 subscribers. Expanding to Amazon and its FBA shipping platform and increasing the product lines are instant scale opportunities. Currently not active on social media, this is perhaps one of the most expeditionary marketing opportunities available. Target the naturalistic mom wanting clean drinking options in their RV’s, tiny homes, and van conversions without harming the environment on social media platforms like Pinterest and Instagram can boost sales.
Expanding to Amazon and its FBA shipping platform and increasing the product lines are instant scale opportunities. Retail and more specifically B2B opportunities also exist with huge potential for instant revenue.
Over 150 visitors to the site per day, 50% repeat customer rate, average ticket value of $133.99.
The company’s customers are RV owners looking to purify their water for their trips; they have a 50% repeat customer rate.
BUSINESS MODEL & RESOURCES NEEDED
No experience in the RV segment is necessary, as current ownership is willing to stay on as a long-term consultant after initial training.
THE INDUSTRY
The Outdoor Recreation Sector, particularly the RV vertical, has a strong market and only growing as sales are thoroughly increasing with new baby boomers every day and millennials who want to take a naturalist vacation. The company provides premium quality, US-made water purification products to its customers.
OPPORTUNITIES TO SCALE
Expanding to sales channels like Etsy and eBay, & increasing products lineup to quickly boost sales. Expanding to other marketplaces like Amazon and increasing the product line will also be a great opportunity.
Asking Price: $285,000
Gross Income: $436,000
Cash Flow: $82,000
Year Established: 1992
Employees: 1
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