Established Ecommerce Retailer Specializing in Knives, Cutlery, and Shaving Products – 50,000 Daily Unique Visitors, 30% Repeat Order Rate.

This 25-year-old eCommerce retailer specializes in selling a wide assortment of popular brand name folding knives, fixed blade knives, shaving products, and camping gear. With a global presence and strong organic traffic, the company has built a loyal customer base and continues to expand its product offerings.

OPERATIONS

The company operates multiple websites in various countries, stocking over 27,000 SKUs and averaging between 500 and 1,100 shipments per day from its 10,000 square foot warehouse. The company focuses on sourcing top quality products in high demand, resulting in a thriving business with an average order value of $145 and a 30% repeat customer rate.

The company maintains a fully stocked inventory of over $3.2 million, ensuring efficient shipping and delivery. With a warehouse and a strong team, the company can handle thousands of daily shipments.

MARKETING AND KEY METRICS

The company implements a highly sophisticated marketing campaign, leveraging organic traffic, social media platforms (Instagram, Pinterest, Facebook, YouTube), email marketing, and a well-read blog. Their fully optimized websites receive 50,000+ daily unique visitors.

The company’s sales channels primarily rely on organic traffic, but there are opportunities for growth through additional sales channels such as Amazon and eBay. By expanding onto these platforms and exploring influencer marketing campaigns, the company can boost its sales and reach new customers.

Key metrics for this business include daily unique visitors (50,000+), organic traffic, average order value ($145), and a 30% repeat customer rate.

The company appeals to a specific demographic of men aged 30-55 interested in knives, camping gear, and shaving products. Many of them become repeat customers, returning every 2-5 months to purchase new products. The customer base also includes soldiers, outdoorsmen, and individuals interested in self-defense.

BUSINESS MODEL & RESOURCES NEEDED

The company has 35 employees, including six managers and experienced professionals in various fields such as custom knife buying, creative design, photography, videography, and social media management.

THE INDUSTRY

The knives, cutlery, and shaving products industry has experienced significant growth in recent years, especially in the online market. This company has established itself as a leader in the niche field, serving a wide range of customers including soldiers, outdoorsmen, and individuals concerned about personal security.

OPPORTUNITIES TO SCALE

The scale opportunities for this eCommerce retailer include launching storefronts on Amazon and eBay, implementing PPC ads, exploring influencer marketing, and creating an in-house brand. These strategies can further grow the customer base and increase profitability.

Asking Price: $41,000,000
Gross Income: $32,775,374
Cash Flow: $6,015,433
Year Established: 1996
Employees: 36

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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