beautifully landscaped house with a white picket fence

Established Home Improvement E-Commerce Website with YOY Growth

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The company is a domestically manufactured, high-quality home improvement product that offers professional-grade solutions to DIY home-owning consumers. The E-Commerce powerhouse has a one-of-a-kind, painless and effective budget product with huge potential that can be doubled or tripled in gross revenue. Almost all traffic is organic, leaving many untapped streams of distribution channel. The store has an average ticket in excess of $3,800 on non-specialized products that can be manufactured by unskilled staff without specialized tools. The company was established in 2005 and has 2 employees.

OPERATIONS

The company operates highly customized and user-friendly E-commerce storefront. All sales are driven directly from the storefront and untapped channels have huge potential to be leveraged such as Amazon. The product can be easily manufactured in a template-based environment by non-specialized staff without any specialized tools. It enjoys a high ROI through paid advertising campaigns.

The home improvement product can be easily manufactured in a template-based environment by unskilled (non-carpentry) staff without any specialized tools.

MARKETING AND KEY METRICS

Nearly all traffic is organic and can be leveraged using paid advertising campaigns. The potential of scaling the business is very high.

There are many untapped distribution channels available which can lead to more revenue, particularly on Amazon and social media platforms. By increasing the product range they can attract more customers and sales.

Currently, the average ticket in excess of $3,800 without specialized labor, with plenty of headroom to grow. Additionally, the number of total sales, repeat customers and customer acquisition costs should be a focus.

The home-owning consumer looking for professional-grade and simply installed home improvement products at a budget price is the company’s ideal customer base.

BUSINESS MODEL & RESOURCES NEEDED

The company has 2 employees and is at a very early stage of its lifecycle, with huge potential.

THE INDUSTRY

The company is a player in the home improvement industry. America is continuously trying to accommodate fresh requirements for living, so the home improvement company has great potential for growth in the market. With the passage of time, the construction industry in the USA has begun to exceed its initial capacity, which also indicates potential growth of the home improvement industry. The most popular players in this industry are Home Depot and Lowe’s.

OPPORTUNITIES TO SCALE

There is huge potential to scale this company with paid advertising campaigns and by leveraging untapped distribution channels. For example, paid advertising on Facebook, Google, and LinkedIn. Expanding the product range may attract a larger audience and increase sales revenue.

Asking Price: $1,100,000
Gross Income: $1,133,500
Cash Flow: $360,326
Year Established: 2005
Employees: 2

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