Established Natural Health & Vitamin Brand Targeting Senior Market – Over 100,000 Monthly Site Visitors
This eCommerce company carries a widely known brand name in a niche Nutritional Supplements category. Concentrating on Natural Health/Vitamins for the senior market, this company has a laser-guided approach to its product offerings, all sold under a unique brand. Average Order Values are an impressive $130.
OPERATIONS
Workload is light for this opportunity. Current owners work 10-15 hours per week. While the business ships close to 2,000 orders per day, the only other major tasks of ownership is basic daily analysis of financials. All inventory is stocked in an warehouse where there is zero turnover for spoiled product.
The company retains advantageous terms established with high-quality suppliers. All inventory is stocked at a warehouse where there is zero turnover for spoiled product.
MARKETING AND KEY METRICS
Paid ads are currently displayed on Bing and various other native ad networks, as well as PPC, and email campaigns. Working directly with an affiliate network has been highly successful, allowing owners to pay on a performance basis and requiring less work. The Website has a monthly visitor level of over 100,000. New owners will inherit an email database of over 54,000, with an average repeat customer rate of 30%.
This business has immense scaling opportunities – the most obvious being the big fish, Amazon.com. The international market is another area of opportunity. The company currently does not utilize SEO or social media, leaving a huge opportunity for someone who is willing to jump in and do some innovative marketing.
The company has a 30% Repeat Order Rate and has over 100,000 visitors on its website each month.
This company is in the natural health and vitamins industry for the senior market. They have a large customer base with an email database of over 54,000 with an average repeat customer rate of 30%.
BUSINESS MODEL & RESOURCES NEEDED
The business is run with only 1 employee.
THE INDUSTRY
The company operates in the nutraceuticals industry. Nutraceuticals are products that provide health and medical benefits, including the prevention and treatment of a disease. Companies in the nutraceutical industry include Amway, Herbalife, and GNC.
OPPORTUNITIES TO SCALE
Immediate scaling opportunities here are immense – the most obvious being the (as yet) untouched big fish, Amazon.com. International expansion opportunities are another exciting brass ring. The company currently does zero SEO or social media, leaving a huge opportunity for someone who is willing to jump in and do some innovative marketing.
Asking Price: $13,500,000
Gross Income: $18,577,183
Cash Flow: $4,860,180
Year Established: 2018
Employees: 1
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